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Advantages Franchisors :
— Low-risk chain expansion may be gained with a relatively short independent financial and administrative resource investment.
— Rapid expansion of the chain dispersal.
— Franchise sale provides the franchisor with additional resources for development, expansion and other purposes. Franchising fees and royalties collected regularly provide the resources necessary for chain development.
— Benefits of scale in marketing and sales promotion.
— rapid and effective two-way communication between the chain and franchisees, enabling regular provision of information and introduction of changes and improvements.
Owning a franchise allows one to be owner of the production company. A franchise get unleashes with a high level of independence where they can operate their business. A franchise provides an established product or service which may already enjoy widespread brand-name recognition. Franchises may offer consumers the attraction of a certain level of quality and consistency because it is mandated by the franchise agreement.(IFA article b,2012) Franchises proposes vital pre-opening support: site selection design and construction financing training grand-opening program
Franchises offer ongoing support: training national and regional advertising operating procedures and operational assistance ongoing supervision and management support increased spending power and access to bulk purchasing .
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