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March 25, 2019
Media Homework
Question One
PRIME POD refers to a 60 second ad time which will be at either the first or the last
break of any show. The PRIME POD will be utilized by, at most, two advertisers. This was
introduces as NBCUniversal announced their initiative to reduce the number of ads airing in
commercial pods.
Question Two
Advertising clutter refers progressive increase ...