Prime Pod NBC’s advertising strategy - Media Questions

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Attached below is the document of the assignment. Included in the document are the instructions and the 2 articles you need to read in order to answer the 5 questions. Thanks!

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Student Name: XXX Semester, Session, Year: XXX Overview of this Assignment This exercise gives you the opportunity to examine the structure and power of the NBCUniversal media and Entertainment Company. You’ll also take a look at how television advertising could potentially shift based on new media consumption habits. The goal is for you to gain a clearer understanding of the media conglomerates’ advertising strategy. Here’s How To Do It: 1. Read the following articles: a. NBCUniversal Reimagines the Commercial Experience 2. The Upfronts: Where Do We Go From Here 3. Answer the questions below. Each response must be a minimum of three complete sentences. 4. Save and submit this document to the assignment submission link by the posted deadline. Case Questions 1. What is the “Prime Pod”? Explain NBC’s advertising strategy including this new tactic. 2. What is advertising “clutter” and how can it impact the messages we receive? 3. Define addressable advertising. How does this technique address the idea of “clutter”? 4. How do Prime Pods work with consumer behavior and our media consumption habits? 5. Which types of convergence do these advertising strategies (Prime Pods, addressable advertising) represent?
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Attached is the complete work. Feel free to ask for any corrections or clarification.

Surname 1
Name
Course
Professor
March 25, 2019
Media Homework
Question One
PRIME POD refers to a 60 second ad time which will be at either the first or the last
break of any show. The PRIME POD will be utilized by, at most, two advertisers. This was
introduces as NBCUniversal announced their initiative to reduce the number of ads airing in
commercial pods.
Question Two
Advertising clutter refers progressive increase ...


Anonymous
Excellent resource! Really helped me get the gist of things.

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