Persuasive Advertising For Entrepreneurs And Small Business Owners

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Description

1. a page (double space) length journal about an ad (any type of an ad) analyzing the persuasion technique used in the ad. For example, you could pick a TV commercial using a comparative advertising (one of the persuasion techniques) and talk about how the brand utilize the technique.

2.·write a page (double space) length journal about an ad (any type of an ad) analyzing the persuasion technique used in the ad using different ad and technique (same thing as above)

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Explanation & Answer

Attached.

1
ADS PERSUASION TECHNIQUES

Ads Persuasion Techniques
Student’s name
Institutional affiliation

2
ADS PERSUASION TECHNIQUES
Emotional appeal
Emotional appeal refers to the technique used to influence or change the opinion of the
audience and support a particular product. It applies the use of emotions rather than logic to win
an argument in our case in products advertisement. It is a logical fallacy a debater uses to win an
argument by the involvement of emotional reaction from the opponent or the audience. Pathos is
used to represent an appeal to the audience’s emotions. Emotional appeal can be accomplished
as a metaphor or storytelling, the sympathies of the speech determined by the audience as well as
the overall emotion. The general passion for message delivery also accomplishes emotional
appeal.
Emotional appeal is used to d...


Anonymous
Excellent resource! Really helped me get the gist of things.

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