MKG 330 CSU Global Walmart brand strategy Discussion

User Generated

hfre7

Business Finance

MKG 330

Colorado State University

Description

Research a famous brand that failed when it tried to penetrate a foreign market. Describe the brand, the move, and what went wrong from a cultural perspective. What was it about the consumers in a different culture that the company or brand overlooked?

Make recommendations for other companies to avoid the same mistakes.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Here you go. In case of any further inputs, please let me know.All the best!I appreciate working with you!

1

Running head: DISCUSSION

Walmart
Name
Course
Professor
Date

DISCUSSION

2
Walmart

Walmart is an American company that operates in the retail sector. It is a multinational
corporation which operates several chains of hypermarkets, grocery, and department stores. Its
headquarters is in Bentonville, Arkansas. The company made headways in opening seve...


Anonymous
Really helpful material, saved me a great deal of time.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags