Description
it is group part. I just do part of cultural for 5-8.
Format: MUST BE typewritten, double-spaced, 12 Times New Roman or 11 Arial font with four pages
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Explanation & Answer
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Running head: CULTURAL ANALYSIS
Cultural Analysis of the New Market by the Sobeys Company
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Institution Affiliation
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CULTURAL ANALYSIS
Executive Summary
In this project, the discussion covers the analysis carried out by Sobeys in order to
establish a new market. Sobeys is a Canadian based company that specializes in food retailing. It
dominates the markets of Canada in terms of food supplies to the clients thereby making it a
trusted distributor. However, the company plans to extend its geographical cover from national
to international level. This is because the opening of new branches outside Canada will assure
more profit for the entity as well as commanding global market dominance. This idea needs
strategic measures to be put in place to ensure success.
The company has chosen Ireland as the main destination for its new business branches.
Nevertheless, there are challenges that Sobeys need to overcome in terms of new environment.
Establishing a nourishing business enterprise in a new location that has a different cultural
atmosphere needs proper planning (Moisander & Valtonen, 2016). This is because the culture
that is practiced in a certain area dictates the goods and services purchased. Additionally, an
economic analysis of the new area is a building plan for the Sobeys company.
The report explains all the measures that a company should put in mind for it to achieve
certain objectives. The main objectives are expanding the market of its goods and dominating the
foreign marketplace. Religions practiced in Ireland and languages spoken are the major features
that explain the culture of the nation. Language understanding (Irish) is the vital component for
the marketing people in the selling of the goods. The living conditions of the new setup in terms
of diet and nutrition, housing, clothing, and recreational sports are other cultural practices that
need to be understood by Sobeys in the research. The success of the enterprise lies behind these
major cultural beliefs.
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CULTURAL ANALYSIS
Cultural A...