Thank you for the opportunity to help you with your question!
Surveys are the best methods of gathering consumers feedback because these surveys follow a very systematic pattern of gathering information. Surveys are very easy to conduct whether it be in group forms or in individual forms. Surveys are easier to send to the consumers physically or virtually by emails and evaluations or drawing of conclusions is also very authentic and detailed in surveys.
Please let me know if you need any clarification. I'm always happy to answer your questions.