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Albergotti and Dwoskin (2014) raise a point of ethical concern on how Facebook uses users’ data especially in doing research. According to their post, Facebook uses the data of its users to conduct research even without the knowledge of its users and without being properly regulated. This is quite unethical given that this giant company has a lot of data from its research and can decide to manipulate it to achieve whichever it wants. If not regulated, it will misuse this data to gain more money and thus the need for better regulation. This act actually raises the concern that this firm still has the data for users in store which may be used in future and who knows if not for worse.
In order to conduct a business research ethically for such an online company like Facebook, there is a great need to be ethical. In this case, the firm must seek the approval of its consumers by either doing an online survey to only the willing customers. Moreover, it should seek approval from regulatory firms in order to be given the guidelines to follow. This will make the firm more ethical than just deciding to use the data which for sure it has and in plenty.
Albergotti, R. & Dwoskin, E. (2014). Facebook Study Sparks Soul-Searching and Ethical Questions. The Wall Street Journal. Retrieved from, http://www.wsj.com/articles/facebook-study-sparks-ethical-questions-1404172292
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