How does the distribution channel affect the success of the new product or servi

Marketing
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How does the distribution channel affect the success of the new product or service launch? 

Oct 8th, 2015

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How does the distribution channel affect the success of the new product or service launch?

Distribution channel involves a network of individuals and organizations whereby they get a product or service from the producer to the customer. Distribution channel affect the success of the new product or service launch by ensuring that the new product or service launch is distributed to the customers. This contributes to flow of the new product in the market place which enhances competition. There are significant up-front selling costs involved by introducing new products. Also,the investment of time and money is recovered.


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Oct 8th, 2015

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