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does the distribution channel affect the success of the new product or service
Distribution channel involves a network of individuals and organizations whereby they get a product or
service from the producer to the customer. Distribution channel affect the
success of the new product or service launch by ensuring that the new product
or service launch is distributed to the customers. This contributes to flow of
the new product in the market place which enhances competition. There are
significant up-front selling costs involved by introducing new products. Also,the
investment of time and money is recovered.
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