GEB3213 Final Project PART 1, Recommendation Report:
Corporate Philanthropy Initiative for insert your fake company name here
Great news! Insert your fake company name here, the start-up company where you work, has become
successful and is growing. Now the owner, Ms. Tahani Al-Jamil, wants your company name to become
involved in corporate philanthropy/charity. Ms. Al-Jamil, does not have time to check out the
possibilities, so she asks you, her executive assistant, to conduct and analyze research on this issue and
recommend a cause and implementation model to her and the advisory board at the next board
Audience: Your boss, Tahani Al Jamil (the company’s owner), and your company’s advisory board.
Assignment: You must complete research and analysis to select a cause and ONE implementation
model appropriate for your company name’s philanthropy initiative. Write up your research as an
analytical Recommendation Report in memo format for your boss and advisory board. Follow up your
written report with a persuasive presentation also to your boss and the board (Final Project, PART 2).
Note: As we have seen, corporate social responsibility exists in many forms, but you must focus on
Assignment Process: Follow these steps in this order to successfully complete this project:
1. Determine what kind of company you work for—accounting, finance, marketing, hospitality,
manufacturing, retail, health, etc. Determine your company’s name and its
product/service. IMPORTANT: Your company is a for-profit business NOT a charitable
organization, NOT a nonprofit, NOT a social-entrepreneurship venture. Use this information to
complete your logo, letterhead, and company description skill-building activity.
2. Familiarize yourself with the concepts involved in this assignment. What are philanthropy and
charity? Look at the links below to understand the similarities/differences between them:
The Melvin and Bren Simon Foundation. (2015, March 23). Is there a difference between
charity and philanthropy? The Melvin and Bren Simon Foundation. [Website].
Arillaga-Andreesen, L. (n.d.). Week 1 videos: 3.1, What is philanthropy?; 3.3, Charity versus
philanthropy; and 3.4, Case study: earthquake in Haiti. Laura Arillaga-Andressen
Foundation. [Website]. Retrieved from http://www.laaf.org/mooc/week-1-videos
3. Select a cause for your company name. NOTE: a cause, not a specific charitable organization. Here
are some examples of long-term issues appropriate as causes for corporate philanthropy:
• the environment
• civil liberty
Based on these examples, how would you
define a cause?
• public health
Recommendation Report: Page 2 of 5
Most likely, you will need to narrow down your cause from these broad issues. You may also
choose a different cause, but please run it by your instructor. Research the cause you will
recommend. Use your research on the cause to write your Status Report.
4. What’s an implementation model? Corporate philanthropy can be implemented in various ways.
The links below list a few different implementation models (others exist you will find through your
Fritz, J. (2017, November 26). Be a better donor and have more fun with a giving circle. The
balance small business. [website]. Retrieved from
FundraisingIP.com. (n.d.) 3 forms of corporate philanthropy. FindraisingIP.com. [website].
Strategic philanthropy. (n.d.) Charity Café. [website]. Retrieved from
What is cause-related marketing? (n.d.). Grantspace. [website]. Retrieved from
5. Look at some real-world examples of companies participating in corporate philanthropy:
Double the Donation. (n.d.). 51 companies that donate to nonprofits. Double the Donation.
[website]. Retrieved from https://doublethedonation.com/companies-that-donate-tononprofits/
5 companies doing corporate philanthropy right. (2015, March 9). Triple Pundit. [website].
Retrieved from http://www.triplepundit.com/2015/03/5-companies-corporatephilanthropy-right/
But wait! Corporate philanthropy isn’t just for BIG companies, check out this article about one
of your instructor’s favorite companies:
Eblen, T. (2017, July 28). It’s not just about beer and money: What drives West Sixth Brewery
founders? Lexington Herald Leader. Retrieved from
Hint: Companies’ web sites also provide information AND you can email the company directly
to ask specific questions (mention that it’s for school work, and they will probably help you).
Recommendation Report: Page 3 of 5
6. Consider the various implementation models and what other companies are doing and determine
the best way for your company to implement its philanthropy. Besides your own thoughts, you
must research the benefits/drawbacks of the model you select.
7. Write an analytical report to recommend the cause your company name should focus on and one
implementation model. These are the topics I expect to see addressed and researched in your
• Key background, facts, and statistics about the cause you want to focus on.
• At least 3 examples of real-world companies’ philanthropic initiatives you used to help you
refine your recommendation. Consider companies in the same/similar industry as your
company. INCLUDE your analysis of the pros & cons of these models/approaches.
• Your recommendation:
o Your chosen cause, its relevance, and reason(s) your company should support it.
o One specific implementation model for your company.
o Varied reasons why your company should adopt your recommended implementation
model; for example, benefits to your company, your company’s employees, your target
recipients/cause, your community.
o Concerns associated with your recommendation AND mitigation of those concerns.
Organization: You will be using an indirect approach to write a recommendation report. Your online
course schedule provides readings about organizing reports. However, your organization will be a little
different from what is in the texts (you may add subheadings):
Introduction: Context, purpose and preview
Chosen cause & its significance plus justification for this choice
Company examples & implementation models w/ pros & cons (analysis)
Conclusion & recommendation of cause & implementation model PLUS supporting reasons &
Notice that you must anticipate any concerns or potential objections the board might have regarding
your recommendation and address them factually. Remember, your job is to convince the owner and
board to sponsor this cause and to adopt your implementation model despite the concerns.
Format: Prepare a recommendation report in memo format using your company letterhead,
addressed to the owner and advisory board of your company name.
The report should be complete but concise: 1,500-2,000 words (excluding the memo headers,
headings, tables, figures, and references), single-spaced/1.15.
Use format (headings, bullets; short, topic-focused paragraphs, visuals, etc.) to visually organize your
report and be reader friendly, attractive, and professional. Your company examples section may have
second-level headings. Both http://mcom320.net/, Ch. 7 and APA provide guidelines for logical,
effective headings and subheadings (don’t use level 3 APA headings—too similar to level 2).
Recommendation Report: Page 4 of 5
Use your company name letterhead with complete contact information on page 1 only. No page #
header on page 1.
Make sure you use the word “Memorandum” on page 1 under the letterhead.
For subsequent pages, no letterhead, but use page headers/numbers to identify the document and
Example of page header (top right of this page—you might add your initials or last name):
Create at least one table/figure/infographic to illustrate and clarify your research; use APA guidelines
for figures, and give credit to your information source(s).
Using tables & figures general APA guidelines:
Labeling APA figures: https://www.youtube.com/watch?v=3fE3wudmBxg
Citing your sources: NOTE: You must include the information source in the caption following
APA citation guidelines (Author, date) corresponding to reference list entry.
APA-formatted References: To demonstrate that you are basing your analysis, conclusions, and
recommendation on substantive and credible evidence, you must have at least 10 references (you
may/should use some of the sources I’ve provided you here, in course readings, and the GEB3213
LibGuide). You can use articles, websites, videos, and interviews/emails. Use reputable, credible
sources; do not reference Wikipedia.
In the report, insert APA-formatted in-text citations (parenthetical references) for facts, illustrations,
quotes, or paraphrased ideas taken from sources. No standalone URL links. In-text references must
correspond to the APA reference list at the end of your report.
Note: You cannot have items in your reference list that do not appear as citations in the paper.
For help with APA, go to either of the following sites:
• Red Deer College APA Citation Style 6th Edition Home Page
• Owl Purdue APA Site
Use your Owl card to access the FAU Library databases/indexes remotely.
Upload your Recommendation Report (labeled your last name.RR) to Groups, RR Peer Reviews,
files, “To be reviewed,” to be accessible to your peer review team. For this assignment, 10 points
will be deducted if your complete paper is not available in class for peer review. Each report
should be reviewed by 2 people, and each person should review two reports.
Recommendation Report: Page 5 of 5
After your peer review, revise as necessary and name it your last name.RR.Final. (e.g.,
Nesbitt.RR.Final). Submit your RR to the RR Turn-it-in assignment ahead of the due date so you
can check the originality report and revise if necessary to ensure originality. For this assignment,
5 points will be deducted if the paper is not submitted to Turn-it-in.
Submit your RR file to the Final Project Part 1: Recommendation Report (RR) assignment.
Grading: The Recommendation Report is worth 150 points. For grading criteria, refer to the rubric in
the Canvas assignment.
Prime Plastic Industry
5640 Fascinate Avenue · P.O. Box 1007
Charming City, Dreamland 73581
Tel: (678) 265-2489 · Fax: (678) 267-4862
Tahani Al Jamil, Owner
Shehar YarSH, Executive Assistant
March 19, 2019
Status Report on Prime’s Philanthropy Initiative
+ perfect format
This memo presents statistics and facts about STEM education in developing countries
especially in the Asian region. This is an appropriate cause for Prime Plastic to address in its
philanthropic initiative because STEM education can bring prosperity and reduce poverty in a
region. Stem education is expensive with no doubt, but investing in education can open
+ good start; you
various doors for opportunity. + clear main point and general preview
Facts & Findings
You need a complete sentence ending in a colon to set up the main point or purpose of a
• Modern day progress depends on the STEM education as now the knowledge-based
economies are only the way to progress (cite). STEM is a education to learn more
about science, technology, engineering, and math.
• STEM education can uplift the lives of poor people and enable them to earn their
livelihoods and countries like Japan, Indonesia, Iran, Pakistan and India has less than
ten percent STEM education degree holders (cite).
• STEM programs are bit expensive and hard and therefore require investment from
philanthropists. But overall the huge impact would be on the skilled people who can
contribute to humanity eventually.
• STEM education provides high tech knowledge in terms of agriculture and medicine
which increase country’s GDP (cite).
STEM education plays a vital role in every society. The economy of a country depends on
STEM educated people. In developing countries, many people cannot afford STEM
concrete with fa
be clear why this
Then proceed w
refine your fina
McCarthy, N. (2017, February 02). The Countries With The Most STEM Graduates
[Infographic]. Retrieved from
WHY IS TEACHING STEM EDUCATION SO HARD? (n.d.). Retrieved from
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