Hi, Here is the paper and the presentation :). Also, I attached the plagiarism result :)
Strategic Marketing Presentation
April 3, 2019
The company I have chosen to carry out strategic
marketing presentation is amazon company.
Amazon is one of the leading online retailers and
this has made other online retailers like WalMart to have a global presence.
The pricing strategies of the firm are very
The firm offers a wide range of services and
products using its website.
The corporation carries out its operations in
three segments which are;
➢ North America
➢ Amazon Web Service
The firm is involved n the manufacturing and
selling of electronic devices.
Other products of the company are merchandise
as well as content which is purchased for resale
from the vendors and also the ones offered to
the third party sellers.
The firm also offers healthy and organic products
in all its branches through its subsidiary Whole
The company was developed by Jeffrey Bezos in
1994 and its headquarters are located in Seattle,
SWOT analysis helps in identifying internal as
well as external strategic factors which influence
The Amazon SWOT analysis shows how the
corporation utilizes its strengths in overcoming
the weaknesses it has as well as the threats it
faces in order to exploit all the market
opportunities available (Pandya, M. (2012)
In order for the company to continue to be a
leading online retailer, it has to address all the
issues which are raised in the firms SWOT
The firm has deep pockets and a strong
background. The firm produces a variety of
products and it has evolved to be a global ecommerce giant
Cost leadership. The firm has developed
numerous strategic alliances so as to
differentiate itself has greatly contributed to
Acquisitions. The firm has acquired other smaller
companies such as Zappos which has improved
the company's revenue.
Delivery network which is efficient which makes
products easier even in remote areas.
Advantage of top recall from consumers
High debts. The firm is struggling to be
profitable in the developing countries which in
turn affects its general profitability resulting to
Tax avoidance. Majority of the firms revenue is
generated in the U.S and U.K markets yet the
firm avoids taxes in these nations leading to
Shrinking margins as the corporation offers free
shipping for customers hence not able to
optimize on its costs.
Product flops like the fire phone that was
launched in America.
Increasing the acquisition levels. Through this,
the firm reduces the kevels of competition.
Global expansions. When the firm expands to
other regions like developing markets, it is able
to get more customers due to low competition in
Opening of the physical stores out of U.S which
will increase the loyal customer base as well as
Backward integration where the firm offers
differentiated products enabling it to realize
more profits in the competitive market.
Online payment system that facilitates online
barriers to entry in the market making
other companies to enter the market
resulting to stiff competition.
Unfavorable government regulations in
developing nations making business difficult.
Stiff local competition making the firm to
loose out part of its revenues.
Cyber crime and immitations.
The main consumers of amazon company are
individuals who deal with electronic devices
including the retailers.
Nearly everyone in the U.S uses electronic
devices like phones and tablets and these are
Households are also consumers of the company
as they buy food from the firms subsidiary.
Online shoppers are the main consumers.
The market of the company carries a wide
audience since the firm on all people who are
interested with online shopping.
firm focuses on all people, the old and
the young as seen from the products the
Any person who can access the internet and
has financial tools of transacting like PayPal
and credit card can be a customer of the
However, the loyal customers of the company
are the ones who are above 40 years.
The stakeholder theories show that each firm
has external and internal stakeholders.
stakeholders are the management,
employees and the owners.
External stakeholders are the creditors,
suppliers, merchandise manufacturers, the
government, customers and the society.
The mission statement of the corporation emphasizes
on high quality and effective services (Thedinga,
The vision and mission statement of the organization
To be worlds most customer-centric
organization; to build a place where individuals can
come to get and discover whatever they might want to
The vision statement of the firm shows how the firm
will dominate the online retail businesses in future.
The vision is characterized by;
✓ customer prioritization
✓ Global reach
✓ Wide selection of products
initiatives taken by the company are;
➢ Focusing on customers
➢ Total participation of the workforce
➢ Managing business processes
➢ Improvement of the processes
➢ Process planning
➢ Having an engaged frontline staff
In order to ensure the company achieves its strategic
plan, it has to put in place monitoring measurements
to measure progress.
Monitoring measurements which may be used by
amazon company are(Casati, F.2002);
Measuring the overall performance of the
Ensure that all the firms activities are within the
agreed strategic objectives and aims parameters.
Ensure the activities of the workers are within the
values, mission and vision of the organization.
Keep a review of external and internal changes that
Formulate dashboard to measure progress of strategic
Ignat, I., & Maha, L. G. (2012). E-Commerce
activities across the United States of America:
Amazon. com. Economy Transdisciplinarities
Cognition, 15(1), 252.
Leschly, S., Roberts, M. J., Sahlman, W. A., &
Thedinga, T. (2003). Amazon. com—2002.
Harvard Businesses School Case.
Pandya, M. (2012). Cloud computings for
libraries: SWOT analysis.
Sahai, A., Machiraju, V., Sayal, M., Van Moorsel,
A., & Casati, F. (2002). Automated SLA
monitorings for the web services. Management
Technology for E-Commerce and E-Businesses
Amazon Company (Project)
Amazon company was founded Jeff Bezos. Jeff Bezoz the founder of Amazon company
is the world's richest man & knows as pioneer in the online business industry. The life of the Jeff
Bezoz is not always easy he struggled in his life. He graduated from Princeton university in 1987
& offered many jobs in many reputed companies like Intel, bell, etc. He did jobs in consulting
firms, banking firms & worked as network engineer & product manager in those companies. But
Bezoz only work till 1994 because that time was going to bring a breakthrough in the life of the
Jeff Bezoz. Around 1994 Bezoz encounters the potential of internet & how it can be a medium of
large scale business ((Bernstein, 2015.
This idea initiated him to start online business where Jeff first started to sell online
books. Jeff came up with the name "AMAZON" for his business which was named after the
Amazon river which is the largest river. Amazon Kindle's strengths consist of the fact that it is
one of a kind product which allows the consumers to make use of portable e-readers that are easy
to carry, minimal, simple and easy to use as well as their ability to carry a huge collection of
books is also a great benefit. The Kindle also has the advantage when it comes to content as
Amazon has a large collection of digital content which they can effectively use to its advantage.
Even though the product is designed with innovation and ease of use in mind, it has very limited
functionality when compared to anything the competition can offer, such as the iPad from Apple.
It fails to be anything more than an Ebook reader which limits its audience. The pricing strategy
when compared to the competition, falls a little short.
Amazon started this public company with IPO & by the investment of the public,
company started to increase its services from books to DVDs & music then consumer products.
Now, the company has become the top most online business company of the world. Amazon
started its business in a garage in Seattle; storing and packing orders then shipped them via mail
or package service. Today, it has a huge network of warehouses spread all around the country.
What originally started as an online bookstore became a major internet retailer selling many