Business Finance
Comm & Social Org Changes DQ

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Directions Answer the questions below. Link to online book if needed: Diffusion of Innovations (Fifth Editions) by Everett M. Rogers https://www.ebooks.com/Account/Login?ReturnUrl=%2F... Username: S_75Haynes@yahoo.com Password: eB00ks D5 1. Rogers presents the "Santa Monica Freeway." You discuss two solid relationships between the "effect" and the event. o Text reference is Rogers Ch 10. o Explain your analysis. o Words for this post 200-300 o Reference course concepts and term EXPLANATION D6 1. ***Throughout our course many innovation factors have been discussed. Yet, there seems to be that "final" issue which seems to pop its head up and out of our brain sand piles -- not really thinking about "the consequences of consequences". o Identify (briefly describe) an innovation that you believe did not think about this concept. This is a basic approach: o Describe the innovation o State its objective/goal o Describe its primary success or failure o Discuss your assessment of ONE failure to consider "the consequence of consequences". o Text reference is Rogers Ch 11. o Explain your analysis. o Words for this post 200-300 o Reference course concepts and term EXPLANATION Respond to Post 1 below 1. Response Posts #1 o Text reference is Rogers Ch 5. o Explain why you agree or disagree with their analysis. o Words for this post 75-100 o Support your responses with credible references, where applicable. Today, the Innovation-Decision Process has been enhanced because of the availability of information on the Internet. The amount of information available to everyone at a touch of a smart phone is insane. Research is conducted differently and media news spreads like wildfire. Personally, I believe that the Implementation Stage has been least affected. As defined in our text, this stage includes “acquisition of additional information about the innovation” and also “use of the innovation on a regular basis” (Rogers, 2003, p. 199). What is unique is that the acquisition of additional information is also mandatory. Enter a Google search and you come up with strong relations to that search keyword. The user gets frontloaded with additional information they never even knew existed or related. The user then becomes inspired by more content and persuaded into action. Closely related, the Persuasion Stage is also the most affected stage. This stage has elements such as, “liking the innovation, discussion of the new behavior with others, and also the formation of positive image of the message and the innovation” (Rogers, 2003, p. 199). There are actual icons on social media and websites around the Internet that show how many ‘likes’ an innovation can get and that concept alone influences opinions and buy in. Discussion of the new behavior is readily accessible on every website with a comment feed. A lot of times, I have found myself adopting similar ideas or opinions on innovations based on these threads. For instance, a new technology comes out, everyone runs to read reviews to help them decide if this particular innovation is worth pursuing. Rogers, E. M. (2003). Diffusion of Innovations. New York, NY: Free Press EXPLANATION ...
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Final Answer

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Running head: COMMUNICATION SOCIAL ORGANIZATION CHANGES DQ

Communication Social Organization Changes DQ
Name:
Institutional affiliation

1

COMMUNICATION SOCIAL ORGANIZATION CHANGES DQ
Communication Social Organization Changes DQ
D5
There is a strong relationship between the acceptance of an event or innovation and the
perception of the general public. Despite the objectives of the Diamond Lane experiment, the
subjective judgments of the Los Angeles public led to its failure. It implies that although the
implementation is a critical step in innovation, there is a need to persuade the people about the
importance of the change to increase buy-...

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