ECOM 201: Introduction to e-Management
Consider yourself as Global Manager Marketing for one of the following companies:
www.walmart.com, www.target.com, www.macys.com, www.zappos.com, www.etsy.com,
www.costco.com, www.6pm.com online merchandiser. At present the company you’ll choose is
doing business in the USA and wants to enter in gulf region online market.
[You can discuss other options with your instructors].
Develop a detail strategy on the following:
Explain how you will implement the virtual management?
How you will manage the teams in both areas which is culturally, politically, and economically
How the virtual teams will work together?
What tools are they using?
What are the advantages of using virtual management?
What are some disadvantages they have and how they can overcome them?
Explain how you will manage meetings between the teams in US and gulf in terms of time,
place and language?
As a manager how you will manage the outsourced projects?
How would you solve a problem between two virtual workers?
What is your advice to the team for improvement?
Remember gulf countries are well positioned to experience the eCommerce expansion due to their
high internet penetration and the fast-growing number of tablets, smartphones, and computers.
Moreover, the market potential in the Gulf countries is attracting a growing number of online
business players which make it a very competitor market.
Project report structure:
Title Page: the name of the institution, the title of the report, the name of the author and
then add the date.
Abstract: Brief summary of your work.
Table of contents:
1. Introduction: Background or introduction to state what the report is about.
You have to give the reader an overview of the whole report.
2. Main Body of the report: Include your main work. [End of Week 11]
4. References: Use APA style.
5. Presentation: You have to prepare for the presentation include your project summary
and description. [Week 12, 13 and 14] (follow your instructor’s instructions).
End of Week 11
Week 12,13 and14
APA reference system https://student.unsw.edu.au/apa
About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml
About plagiarism https://en.wikipedia.org/wiki/Plagiarism
Guidelines for the project assignment:
This is an individual project, which is part from your course score. It requires effort and
Use font Times New Roman, Calibri or Arial.
Use 1.5 or double line spacing with left Justify all paragraphs.
Use the footer function to insert page number.
Ensure that you follow the APA style in your project.
Your project report length should be between 1200 to 1600 words.
10 Marks for the written project.
5 Marks for the presentation.
Purchase answer to see full