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Financial and Profitability Ratios Of Apple and Google Analysis

Question Description

Assignment: Financial and Profitability Ratios

3.1, 3.5

Review “How to Conduct a Case Analysis” on p. 457–67 in Strategic Management.

Review the income statements from Apple and Google:

· Apple’s Income Statement

· Google’s Income Statement

Calculate financial and profitability ratios using the income statements, including:

· ROA (return on assets)

· ROE (return on equity)

· ROR (Return on revenue)

· net income

· growth margin

· EBITDA (Table 1, p. 396; es-1)

Note: It is possible to research some of these ratios. If you use research to find them, cite them properly.

Write a 250 word description of the business models of Apple and Google, including a response to the following question:

· What do these financial ratios tell you about the business model?

Final Answer

Hi, kindly find attached

Running head: FINANCIAL RATIOS

1

Financial Ratios
Student’s Name
Institution
Date

FINANCIAL RATIOS

2
Financial and profitability ratios

Apple is one of the leading companies that focus on providing customers with the latest
technological devices. The success of an organization is determined by how the assets are utilized
to improve profitability. Considering the business model in Apple Company, it is important to note
that...

NicholasI (28840)
Rice University

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