Mod 1 Apple Inc SWOT Analysis

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ASSIGNMENT Module 1 : From Chapter 2, page 59; answer Jobs vs. Cook case.

Steve Jobs was a strong, charismatic leader who co-founded Apple and is credited with much of the success of the company. Some believe that Tim Cook, who became CEO in 2011, embraces a more collaborative leadership style. Do research to compare and contrast the leadership styles of the two CEOs. (You may wish to view the 2013 movie JOBS, which portrays the story of Steve Jobs’ ascension from college dropout to Apple CEO.) Which CEO—Jobs or Cook—do you think developed and executed the most effective strategic plan? What evidence can you find to support your opinion?

Assignment Module 2 : From Chapter 3, page 89, WEB-BASED CASE. Read the following case and answer all questions.


Please find the attached copies of textbook pages, where you find the questions.

Module 1 - Chapter 2 page 59 - image - In the images please find the section Case Study, strategic plan - company of your choice and write

Module 2 - Chapter 3 Page 89 image - In the document you will find the questions under the WEB Based case, please read the question and answer it.

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Jobs vs. Cook

Steve Jobs was strong, charismatic leader who cofounded Apple and is credited with much of the success of the company.

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School: Purdue University




Apple SWOT Analysis
Institution Affiliation



This company focuses on designs and products manufacturing to serve customers. Initially, it
was found by Steve Jobs in the year 1976 April 1and after that Cook Tim took over as the CEO.
Steve Jobs became the founder of this company in the year 2011, and Cook Tim took over as the
CEO of the company in the same year after the step down of Steve. These two leaders had a
different way of leadership, (Heracleous, & Papachroni, 2016).
There was a difference that Steve cared on producing quality products, unlike Cook who cared
on both employees and production of quality products. Steve tooled the company to have high
terms of products be released to the public as he oversaw introductions of iPods. However,
concerning the products, Cook managed the introduction of those products.
Focusing on the products, Job focused on total improvement and innovation on products that
were in existence rather than bringing in new products. Coo...

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