Business Finance
Owned Media Research and Analysis

Question Description

Your assignment for this week is to compare and contrast two music-focused companies and their approach to owned media (web, social, and blog).

  • Utilizing specific examples, provide a thorough analysis of what you think these two companies are doing right with their website, blog, and social media properties.
  • Also discuss what you feel is not successful, and where there are opportunities for improvement.
  • Analyze web traffic trends utilizing free tools like SimilarWeb and SEMrush or a tool of your choice; and review and report on social approaches and results using free tools like quintly, Keyhole, or another tool of your choosing.
  • Include any visuals that might help support your analysis and make sure you provide references and cite all your sources according to APA guidelines.

Final Answer

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Owned Media Research and Analysis
Introduction
The easy will discuss two music companies and then analyze them. The two music
companies are Association Production Music Company and AC entertainment.
APM Company
APM is an American music producing company with its headquarters in California
Hollywood. APM music in its catalog has more than 600,000 tracks, and they include above 60
different libraries all around the world. Examples of the libraries are the western world, the
Americans, Atlanta, stranger games and the famous game of thrones. The APM music in the last
over 30 years is known to be a crucial part of the excellent musical experience with every kind of
film from the smallest to the most massive blockbuster. APM is the leading creative music house
and even the production music library. It is widely known for its unique quality and the many
music ranges. It is...

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