Type: Discussion Board Unit:  Being the Leader  Review the UWEAR and PALEDENIM scenario found here.  You will first meet with the CEOs of each organization, Theresa Tramlin and Mike Miller, to help them understand their important leadership roles for the success of the merger. The merger is a significant change for both organizations; there is growing anxiety and uncertainty among the employees of both organizations. The goal is to complete the merger in a way that maintains employee performance and allegiance to the merged organization. Both CEOs were promoted from managerial positions, so one of your tasks is to help them understand how to distinguish the two roles.  discuss the following  In your opinion, what is the difference between being a manager and being a leader?   Read research findings by Kabacoff (1998) that, although men and women are perceived as equally effective in leading, women tend to focus more on production, attaining results, and people, while men tend to focus on strategic planning, organization vision, and business tasks. Kabacoff, R. I. (1998). Gender differences in organizational leadership. Portland, ME: Management Research Group. Retrieved from https://proxy.cecybrary.com/login?url=https://sear...  Considering this, in your opinion, which leadership theory or style will be effective when leading the merger and why? 

IMC Campaign StoriesOne Message, Many Media: Integrated Marketing CampaignsIn this interactivity, to examine integrated marketing in action, you’re going to tell the story of a particular campaign from your internship brand across multiple media. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why then answer a few related questions. So let's dig in!Guided Response:1. Identify a significant marketing campaign from your DUNKIN' DONUTS brand.Find one that was supported across multiple media (e.g, TV, print, website, banner ads, etc.).How to identify and research major marketing campaigns?Search the web or major advertising publications (Adweek (Links to an external site.)Links to an external site. or AdAge (Links to an external site.)Links to an external site.) for articles about your brand’s advertising campaigns.Check your brand's Twitter feed for recurring ad messages.2. Find campaign executions for at least three different media3. Create a new post containing the following elements:Title and subtitleHeadings for the three media you’ve foundFor each medium, a brief description of how it is being used, focusing on what it can do that other media cannot.A final paragraph summarizing what unifies the campaign and whether or not you think it’s effective and why.

invent a new business.  This is a new start - up venture, not an existing one or one that is expanding. Make up the business, the location, the client base, and the product or service.  Do not use any real company.  You may review a real company’s website for ideas, but the basis of this paper should be your own ideas.  Your opening sentence should begin with something like this:  "The new business venture that I will evaluate is ................."   Expect that your business will be opened in this coming year, not one that opened 10 years ago.    Your introduction should include a description of your company and any details that are important to the reader.  The description of your company should be a couple paragraphs with a summary of the business.  The other details can be discussed when you are reviewing each of the SWOT elements.  The final goal of this paper is to prepare a SWOT analysis of your new venture company.  Make sure you have at least two other sources (other than the text) to supplement your work.   You tube video http://youtu.be/qmgF0rqWpAw After developing your new venture and describing it thoroughly in the beginning of your paper, provide a thorough SWOT analysis.   Make sure you have included the actual SWOT analysis quad chart (embedded within your paper) listing the strengths, weaknesses, threats, and opportunities.  You can use your own chart, but your paper should include a simple SWOT chart with the four segments.  Then, you must discuss each segment thoroughly and explain what you have learned from performing your analysis.   So, your paper should include a title page and a reference page (no abstract is required): 1 – a description of your new venture (have a clear introduction) 2 – include a simple quad chart with the four basic quadrants embedded in your paper 3 – a thorough explanation of what you have learned from the analysis, further defining the strengths, weaknesses, opportunities and threats  4.   be sure to include monetary information.  You can't evaluate a new start up for a beauty salon if you don't include the costs to start up.   How many hair cuts would you have to provide customers before you break even each month (of course you can estimate costs).   For instance, you have to purchase equipment (dryers, chairs, etc) and you have to rent space (or buy space).   What is the monthly rent or mortgage payment and how easily will that be earned each month.   Include all other costs also (payroll, supplies, advertising, etc). Where will the start up money come from? 5 -  an evaluation – based on what you have learned, will you continue your business venture?   Be sure to answer that question at the close of your paper.