Description
- Demonstrate a thorough understanding of an integrated marketing communication plan, which includes promotional strategies and measures of effectiveness (Lo 1.6 & 1.7).
- Utilize strong analytical skills and tools to develop objective and effective marketing plan (Lo 4.3 & 4.5).
DEVELOP A CREATIVE BRIEF
A creative brief is a structured document whose purpose is to communicate quickly and concisely to anyone who might be involved in the creation of promotional materials for a product. The key to making the project a success starts with having a thorough and well-thought-out creative brief. It explains the ins and outs of a project for the creative team, agency, or designer who will be working on it. It is like a blueprint for your project that not only helps the creative team but also will help you as you shape the overall strategy and goals for the project. It will also make the whole process smoother and more efficient, and most likely save your money in the long run.
Write a 3-4 page creative brief directed to an outside marketing or advertising agency for the purpose of promoting your (Bed & breakfast or Small hotel).
The items below are the subheadings for your creative brief.
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Explanation & Answer
Attached.
Running head: CREATIVE BRIEF
Creative Brief
Name of student
Name of affiliate institution
CREATIVE BRIEF
2
Company description and background information
The development of universities calls for businesses to be built in and around it. Some people
may go for the building of rentals for the students to rent, others will build restaurants and hotels
while some will go for the clubs. My university is surrounded by all these but I made a decision
to go for fast food hotel establishment. This is a business that can help many who always need to
take food fast before going back to class. Some students do not prefer cooking foods in their
hostels, they choose to but it. This will be the best opportunity for me to give them these
services.
I am one of the students in the University and I am hopeful that this business will be successful
since I am connected to the students directly. I will provide several foods such as Burgers,
Kansas City-style Barbecue, all types of sandwich, fried foods such as chicken and cookies.
There will be hot drinks and cold ones including energizer dr...