Assessment 1 Part A – Cost-Benefit Analysis Instructions Analysis for a change project that is being considered reveals that it will cost $70,000 to establish (in year 0), and that the recurring costs for the next 3 years will be $25,000 (in years 1, 2 & 3). There will be no benefits in year 0, but there will be $96,000 worth of benefits each year in years 1 through to 3. Using the formula above, calculate the payback period and the ROI. What is your recommendation? Years Bene ts Costs 0 1 2 3 TOTAL BENEFITS TOTAL COSTS The payback period is _______________________________________ years. The Return on Investment (ROI) is __________________________%. Would you recommend it as a good investment? Justify your answer. Total part A: 10 marks ADDENDUM | © 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB61015 ADVANCED DIPLOMA OF LEADERSHIP AND MANAGEMENT | ORGANISATION MANAGEMENT_V2.3 Assessment 1 Part C – Case Study Scenario Change at Asia/Pacific Manufacturing (APM) 19 Assessment 1 Part B – Risk Analysis You are the HR director at a large Australian bank with a bureaucratic authoritarian culture and a highly unionised workforce. In response to competitive pressures, the bank aims to become the fastest growing, most profitable bank in Australia. They are also looking at expanding their operations in Asia as part of their growth strategy. You realised that in order to bring the company to reach new heights, the bank needs to make changes to their organisational culture. How are you going to introduce cultural change in the entire organisation? (5 marks) What are the risks of introducing a cultural change in a bureaucratic authoritarian culture and a highly unionised workforce? For example, if the change will require retrenchment, what are the risks involve? What are the barriers to change? (5 marks) Perform a risk assessment for all the risks you identify including your recommended mitigation strategies. Use risk analysis forms similar to the one you used in Session 4. (10 marks) The atmosphere in the boardroom was intense. Mon Ey, the nancial director for APM just concluded his presentation on the current situation of the Australian manufacturing division of APM. The following conclusions were made based on the presentation: ƒ APM Australian factories not competitive ƒ Benchmarked against international best practice, production costs of the Australian manufacturing operations are the highest in the world ƒ The Australian factories have low productivity and high labour costs ƒ Must cut losses and expand elsewhere OR make the Australian operations more competitive ƒ At risks of being taken over by another major competitor. If this materialises, all Australian operations will be sold o and moved overseas ƒ Share price dropped 20 percent from the past six months In view of the current problems of APM, they decided to hire the services of STegic, a strategic consultancy rm to make sense of the problem and possibly come up with a recommendation as to the best possible course of action. The study conducted by STegic reveals the following issues: ƒ If the Australian factories could achieve 90 percent of best practice gures for productivity and labour costs, the Australian operations would be among the most pro table in the company ƒ Machines are ok, problem are people performance ADDENDUM | © 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB61015 ADVANCED DIPLOMA OF LEADERSHIP AND MANAGEMENT | ORGANISATION MANAGEMENT_V2.3 Part B total: 20 marks 20 ƒ Low production gures caused by lack of labour exibility ƒ Excessive penalty rates makes it uneconomical to operate factories seven days a week ƒ Workers are not motivated, thus absenteeism is high ƒ Constant ght with unions over demarcation, workers show more loyalty to unions than to the company ƒ Safety record of the Australian operations are worst in the company ƒ Pay and conditions of employment are among the best in the world ƒ Labour turnover is low ƒ No clearly articulated HR strategy that is linked to the strategic business objectives ƒ The Industrial Union of Manufacturing Workers (IUMW) is strong and dictates a lot of terms, for example: promotes the “last on, rst o ” policy, rewards based on seniority not on merit, everyone gets an across-the-board salary irrespective on their performance and the company’s pro tability After reading the case study: Identify change requirements/opportunities at APM (5 marks) Develop strategic objectives in the areas of recruitment and selection, training and development, and remuneration and benefits (10 marks) Identify the major stakeholder’s concern and potential problems that might hinder the implementation of your new change strategy. Suggest possible ways to overcome these challenges (10 marks) Develop a change management project plan for the implementation of your proposed change management strategy. Your plan should include the following elements: f Budget f Resources (people, equipment, and material needed) f methodology for change program f objectives/outcomes f Timetable (5 marks) (5 marks) (5 marks) (5 marks) (5 marks) 5. Develop communication/education plan to promote the benefits of the change to the organisation, to minimise loss and to enable people to accept change positively, then prepare a report (10 marks) Part C total: 60 marks Assessment 1 total: 90 marks Assessment 2 Part A – Written or Oral Questions How can you encourage participation through your leadership? (6 marks) Give an example of a time you have used your communication and interpersonal skills to persuade others? (6 marks) What are some of the ways to create an innovative organisational culture?

Short Paper #1 (450 to 600 words): Instructions: Give a full answer. Consider the facts, including what is given and what can be presumed from the facts. Then apply the rules regarding subject matter and personal jurisdiction to those facts to obtain your answer and explain it. Submit your answer as an attached file. Please review the rubric (under the rubric section) before completing any assignment or short paper.Assume that you live in California and are on vacation, traveling by car from California to Texas. You are injured in a motel room when the bed on which you are sleeping collapses, causing you to fall to the floor. You suffer substantial back and leg injuries, requiring many medical treatments and causing you to miss work for 15 weeks. Your medical bills total $50,000 and your lost wages total $15,000. You intend to sue the owner of the Texas motel.Can you bring your case in federal court? Why or why not?Can you commence the case in California? What additional information might you need to answer this question?At the end of the trial, the jury awards you $100,000 ($50,000 for medical, $15,000 for lost wages and $35,000 for punitive damages). After the trial, the attorney for the hotel approaches and offers to settle the case for $50,000. Should you consider accepting the settlement? Why or why not?As a friendly reminder, please refer to the Short Paper Rubric in the course, under the rubric section, for the grading of your written short papers in the course.

This reading identifies the importance of understanding the marketing research process and the techniques used to make better marketing decisions.  New data sources and the growing popularity of business analytics have increased the importance of marketing analytics.  The following three sections of the reading are presented and explained, and examples and illustrations of each are provided: An overview of the research process and research techniques Research methods for collecting primary and secondary data, as well as conjoint analysis and perceptual mapping techniques. Building a research program Effective marketing managers understand when and how to obtain information about customers, competitors, the industries in which they compete, and other factors that affect their marketing decisions.  This reading provides some of the most relevant tools for accomplishing this objective, whether for strategic or tactical decisions. Consumer Behavior and the Buying Process The overarching goal of this core reading is to understand the psychology that influences and impacts the way in which consumers buy goods and services.  In the process, it is intended to do the following: Introduce different lenses for understanding how consumers differ in their buying behavior. Provide an appreciation for how buying behavior can vary across products and situations. Identify the consumer’s decision-making process, and how the psychology of buying differs at different phases of that process. Identify the consumer’s decision-making unit, and how the members of that unit can influence the buying process. Discuss several of the most prominent forces shaping modern consumer behavior. Segmentation and Targeting The purpose of this reading is to help develop an understanding of segmentation and targeting as fundamental concepts in marketing.  You will learn the primary variables used in both consumer and business market segmentation; how segmentation is done; and why and how organizations choose to target particular segments.  The material in this reading draws on seminal academic research, but emphasizes real-world examples. Following your review, prepare responses to the following discussion questions: What is the value of marketing intelligence? How many companies do you think conduct marketing research studies before launching a new product?  Why? What recent developments in the marketing landscape have affected consumer behavior and the buying process?  Explain. How is communicating with customers via social media similar to and different from conducting marketing research studies?  What are the implications for marketing? In the crowded market for candy, cookies, and other sweet treats, Estee Foods (www. Esteefoods.com) successfully carved out a niche by offering a wide range of sugar-free products.  Estee targeted diabetics as well as other consumers who needed or wanted to restrict their intake of sugar and other ingredients, like carbohydrates.  Discuss Estee’s target selection based on the three criteria from Section 2.3 in the reading:  segment characteristics, competition, and company fit.