BA60171 G5 Marketing Management ?Defend

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Description

Defend ONE of the following statements:

  • Brand extensions can endanger brands.
  • Brand extensions are an important brand-growth strategy.

The required length for your original posting is 400 words.

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Explanation & Answer

Attached.

Running head: IMPORTANCE OF BRAND EXTENSION ON BRAND-GROWTH

Importance of Brand Extension on Brand-Growth
Institutional Affiliation
Date

1

IMPORTANCE OF BRAND EXTENSION ON BRAND-GROWTH

2

Importance of Brand Extension on Brand-Growth
Brand extension is the use of an existing brand name on a new product to enhance its
sale. This strategy has brought positive results to the marketing field. Brand extension aids in
acceptance of the product since the consumers already new the parent product hence the sale of
the new product will be high. Secondly, the new product will be flawless since the consum...


Anonymous
This is great! Exactly what I wanted.

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