You Decide Case Study Questions

Oct 12th, 2015
Business Finance
Price: $50 USD

Question description


Review the sample term sheet . After examining the various provisions of the agreement, prepare a one- to two-page paper explaining: a) What should you be concerned about as an entrepreneur; b) What do you think the investors are concerned about; and c) What are both of you concerned about?

Sample Term Sheet (1).docx 

You Decide

The Entrepreneurial Process

Review theYou Decide transcript. You will create a 10–12-slide PowerPoint presentation that will describe the entire entrepreneurial process.

You Decide Transcript

You Decide Assignment Title:  The Entrepreneurial Process

Scenario Summary

You have worked hard this semester learning about the process the entrepreneur takes to launch

a new venture. In this assignment, you will be reviewing the first 6 weeks of this course to create

an outline of this process.

You work at a consulting company helping companies research, develop, and launch new ideas.

The Vice President of Sales has asked you to create a document that highlights the entire process

from idea generation to financing that will be used to help the sales team attract new clients. You

will create a PowerPoint slideshow that outlines this process.

Your Role/Assignment

You are working for a consulting firm that helps new ventures launch. Your manager, Karl

Mecklenberg, has asked you to work with the sales team to develop a presentation slideshow that

will highlight the steps taken in the development of a new venture. You will turn in a minimum of a

12-page PowerPoint, complete with notes that describe this process.

You have a meeting scheduled with Craig Morton, Vice President of Sales, who will describe

what the sales team requires for their presentation.


As an expert in entrepreneurship, you will outline the process that one goes through to launch a

new business.

As outlined in Week 2, you start with an idea and then assess its worth. Once you have an

opportunity, you create a business model, develop a business plan, create a marketing strategy,

develop a legal strategy, and assemble your team (Weeks 3–5). To finance this launch, you start

with seed money and eventually (if successful) reach out to angel investors or venture capitalists

(Weeks 6 and 7).

Be sure to highlight all of these areas and describe the process in each stage.

Your presentation of 10–12 slides that including a cover page will be used to promote your

company as the right place to use to support entrepreneurial activity. The slideshow must be a

professional presentation that is easy to read and follow. Use the notes section to describe each

slide in greater detail.

To be successful, you should review each of the past weeks’ lectures and readings and bring in

these academic sources to support your process presentation.

You are about to join a meeting with the Vice President of Sales, Craig Morton. Be sure to listen

to him as he describes his needs. 

Mr. Craig Morton, Vice

President, Sales

Hello, welcome to the company. I understand you

are new here, but you come highly recommended

from your boss Karl. I am sure you will be very

helpful for our department.

As you know, our company assists entrepreneurs in

developing ideas for potential ventures. Our sales

team works with various professional business clubs

and often speaks to the groups about our services

in order to attract new customers.

In these meetings, my team describes what we do

in great detail—from business plan development to

assisting with acquiring funds. For the most part, the

presentation is outstanding, but it could be

improved, that is where you can help.

We have received some feedback that while our

presentation of services is well done, people felt it

would be a good idea (and help increase sales) if

we could explain the overall entrepreneurial process

from idea to funding in launching a new business.

This improvement to our sales pitch would allow for

us to highlight how we can help in each area and

increase the confidence of potential clients by

showing them the big picture first, before describing

our individual consulting services.

We would like you to develop a 10–12 page

slideshow that will describe the steps of

entrepreneurship, such as brainstorming an idea

and then assessing whether the idea is a true

opportunity. Then you could describe the second

step an entrepreneur should take to develop a

strategy and business plan; and then you could

describe the third step and so on…all the way to

finding investors for the new venture.

Be sure to create a professional presentation that is

easy to read and is succinct. These are busy

people, so we want just the highlight of the process

on the slides. And don’t forget to add notes in the

PowerPoint that my sales team can read that 

describes what each slide should cover in detail.

Thanks for your time…I look forward to this


End of Transcript

Tutor Answer

(Top Tutor) henryprofessor
School: Carnegie Mellon University

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