Businesses must be aware of the impact of their
actions upon different groups of stakeholders. Some stakeholders are readily
apparent, while others emerge after a business has acted upon a decision. The
role of the manager is to recognize potential stakeholders and foresee their
If you worked for Disney, would you feel ethically
compelled to blow the whistle on the situation in the letter? Why or why not?
What theory of moral reasoning would you use to persuade the CEO to change?
What, if anything, would you have advised Disney to do differently?