Description
D | Watch VideoManaging Marketing Channels and Supply Chains Duration: (15:01) YouTube URL:http://www.youtube.com/watch?v=1rStXUIfVPo Listen to what another author says about marketing channels and supply chains. What other types of firms might be part of the supply chain? Explain your answer. Be sure to answer the questions and respond to 2 peers . NOTE: The video refers to "Chapter 15." That is a reference to an older text. The topics of marketing channels and supply chains are actually addressed in Chapter 13 of the 11th edition of our text. |
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Explanation & Answer
Attached.
Running Head: SUPPLY CHAIN MANAGEMENT
Supply Chain Management
Student Name
Organizational Affiliation
1
SUPPLY CHAIN MANAGEMENT
2
The author defines a supply chain is a collection of suppliers expected to produce one specific
product for an organization. The idea of chain is important, since each link is connected in a
specific direction and order, and the next link cannot be reached with the previous one.
Firms that may be part of supply m...
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