Description
Write a 3-4 page creative brief directed to an outside marketing or advertising agency for the purpose of promoting your (Bed & breakfast or Small hotel).
Add References please
No copying ( no plagiarism )
Explanation & Answer
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Creative brief Outline
1. Company Description
The Al Mashreq Boutique Hotel is among the best small luxury hotels not only in Saudi Arabia
but also in the world.
2. Explanation of Objectives
The project seeks to infuse more of the Arabic culture in the operations of Al Mashreq Boutique
Hotel. Even though the hotel is located in the modern Riyadh City, it is possible to marry
modernization and tradition elements
3. Measurement of Success
The success of this project can be measured using different tools.
4. Target Audience
The hotel intends to attract different customers.
5. Competition
The small boutique market in the hotel industry is a saturated one. Most of the boutique hotels
are striving to have unique features to acquire a niche in the market.
6. Details on the tone, message, and style to be used
The advertising agency should consider coming up with a reasonable tagline that will easily
plaster itself on the customer's mind.
7. Timing and Budget
Funding and completion of the project are to be foreseen by the Al Mashreq Hotel managers in a
maximum of six months.
8. Stakeholders
CREATIVE BRIEF
2
The project's stakeholders include; the advertising agency, the Al Mashreq financial department,
management as well as the marketing, sales, and graphics teams
Running Head: CREATIVE BRIEF
1
Creative brief
Student's Name
Course
Institution Affiliation
CREATIVE BRIEF
2
1. Company Description
The Al Mashreq Bouti...
Review
Review
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