SEU Creative Brief For a Hotel

User Generated

fnznureo

Business Finance

Southeastern University

Description

Write a 3-4 page creative brief directed to an outside marketing or advertising agency for the purpose of promoting your (Bed & breakfast or Small hotel).

Add References please

No copying ( no plagiarism )

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Hi, please see the attached paper. Have a look at it and in case of any edit, please let me know. Otherwise, it is my pleasure to have you as my buddy now and future. Until the next invite, Bye!

Creative brief Outline
1. Company Description
The Al Mashreq Boutique Hotel is among the best small luxury hotels not only in Saudi Arabia
but also in the world.
2. Explanation of Objectives
The project seeks to infuse more of the Arabic culture in the operations of Al Mashreq Boutique
Hotel. Even though the hotel is located in the modern Riyadh City, it is possible to marry
modernization and tradition elements
3. Measurement of Success
The success of this project can be measured using different tools.
4. Target Audience
The hotel intends to attract different customers.
5. Competition
The small boutique market in the hotel industry is a saturated one. Most of the boutique hotels
are striving to have unique features to acquire a niche in the market.
6. Details on the tone, message, and style to be used
The advertising agency should consider coming up with a reasonable tagline that will easily
plaster itself on the customer's mind.
7. Timing and Budget
Funding and completion of the project are to be foreseen by the Al Mashreq Hotel managers in a
maximum of six months.
8. Stakeholders

CREATIVE BRIEF

2

The project's stakeholders include; the advertising agency, the Al Mashreq financial department,
management as well as the marketing, sales, and graphics teams


Running Head: CREATIVE BRIEF

1

Creative brief
Student's Name
Course
Institution Affiliation

CREATIVE BRIEF

2

1. Company Description
The Al Mashreq Bouti...


Anonymous
Just what I needed. Studypool is a lifesaver!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags