SEU Bed and Breakfast Business Plan

User Generated



Southeastern University



A creative brief is a structured document whose purpose is to communicate quickly and concisely to anyone who might be involved in the creation of promotional materials for a product. The key to making the project a success starts with having a thorough and well-thought-out creative brief. It explains the ins and outs of a project for the creative team, agency, or designer who will be working on it. It is like a blueprint for your project that not only helps the creative team but also will help you as you shape the overall strategy and goals for the project. It will also make the whole process smoother and more efficient, and most likely save your money in the long run.

Assignment Questions:

Write a 3-4 page creative brief directed to an outside marketing or advertising agency for the purpose of promoting your (Bed & breakfast or Small hotel).

The items below are the subheadings for your creative brief.

  • Describe your company
  • Explain your objectives
  • Define your target audience
  • Identify your competition
  • Include details on the tone, message, and style
  • Provide the timing
  • Specify your budget
  • List the key stakeholders

Provide context and background information on your company to help the designer or creative team get a better understanding of your business. Who are you and what services and/or products do you offer? Include links to your website and any other background material that might be helpful.

This is the most important part of the brief, and it is essential that you think through your strategy and objectives completely before you get the project underway. Why do you need this project? What are you hoping to achieve with it? What are your goals? Is there a problem you are trying to solve? How will you measure success?

Who is your customer? Whom are you trying to reach with this project or campaign? Share demographic information about who they are and any behavioral insights you may have on them.

Who are your competitors? You may want to include an overview of the competitive landscape and any trends or market conditions affecting your industry. For this project, what are your competitors doing as a point of comparison and as a point of differentiation? For example, if you are refreshing your logo, what types of logos and colors do your competitors use? You can also include a few examples of designs you like or do not like.

The style and tone should be consistent with your brand and will hinge on what the project is, what you are trying to achieve, and what action you want your customers to take. To help inform the messaging and ensure it aligns with your objectives, be sure to include your strategic positioning and the key messages that need to be addressed.

If you have a timeline in mind for your project, include it in the brief. During your kickoff meeting or initial conversations with your designer, make sure to discuss the timeline and agree upon a completion date.

If you have a set budget for the project (which is often the case), include it in the brief and discuss it with your designer. If the designer’s estimate exceeds your budget, talk it over and agree upon realistic expectations, deliverables, and project costs before getting started.

If other people on your team or within your organization need to be included in the review process, provide their contact information. You can also include how you would like to receive deliverables and provide feedback. On Up work, the Messages tool makes it easy to communicate and share files.

Assignment Regulations:

  • This assignment is an individual assignment.
  • All students are encouraged to use their own words.
  • Referencing is necessary and student must apply APA Referencing Style.
  • Plagiarism in case of more than 30% will get zero grades.

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Explanation & Answer

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Topic: Bed and Breakfast Business Plan
Thesis statement: Therefore, company the management of the company aims at promoting the
operations and profitability of the organization by investing in marketing strategies in the online
Enchanted Vineyard Company Description
Objectives of the Organization
The Target Customers
Competition of the Company
The tone, message, and style of the company
Project Duration
Budget of the project
The Project’s Stakeholders


Bed and Breakfast Business Plan







Bed and Breakfast Business Plan
Enchanted Vineyard Company Description
Enchanted Vineyard Company is a small business legally known as a bed and breakfast
operator located in Lorane Valley near Eugene. The company has various products and services
which includes meals and drinks offered by the hospitality industries organizations. Also,
Enchanted Vineyard is owned by a sole proprietor and has been considered as a destination for
private parties and weddings. Enchanted Vineyard also incorporates private individual rooms
with distinctive private baths, socializing rooms, central living rooms, garden courtyard, and
adjoining vineyard for the guests (Enchanted Vineyard, n.d). The aim of the organization is to
provide an elusive friendly and affordable vineyard for their targeted customers. Therefore, the
company the management of the company aims at promoting the operations and profitability of
the organization by investing in marketing strategies in the online platform.
Objectives of Enchanted Vineyard Organization
Enchanted Vineyard has a prescribed mission of attaining a c...

Really great stuff, couldn't ask for more.


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