Description
The basis of promotion is to do, at a minimum one of three things—inform, remind, or persuade.
Examples of each are:
•
Inform: increase awareness; explain how product works; suggest new uses; build
company image.
•
Remind: remind customers that product may be needed; remind customers where to buy
product; maintain customer awareness
•
Persuade: encourage brand switching; change customers’ perception of product
attributes; influence immediate buying decision; persuade customers call of action;
persuade customers to be in engaged
Choose one of the following companies/brands (or a brand within one of the companies),
research, and analyze the individual purposes of various social media platforms.
Tesla
Part I: Discuss, with examples/screen shots, each social media platform and your view of the
primary purpose of the social media platform (to inform, remind, or persuade?). The social
media you should look at are:
Snapchat
YouTube
Tumblr
Part II: In a couple of paragraphs, discuss the overall “feel” of the social media strategy. Does
everything seem appropriate and integrated? With what you know about the company/brand,
does everything “fit” with the overall brand image and concept? Overall, thoughts? Also, look at
the company/brand website—does everything work with the website, too?
Part III: In a couple of paragraphs answer the following questions. Is the overall social media to
inform, remind, or persuade? Is there too much redundancy and could one of the platforms be
removed without a feeling of loss? Is the social media geared toward existing customers or
potential new customers? Does the communication feel one-way or interactive?
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Please find the below attached file and please feel free to ask me any question. Also, invite me for more questions. Thankyou.
Running head: COMPANY SOCIAL MEDIA ANALYSIS
Company social media analysis
(A Case Tesla Inc.)
Name
Institution
Date
1
COMPANY SOCIAL MEDIA ANALYSIS
2
Nowadays, social media is playing a huge role in creating awareness of brands, pushing
consumers to buy and to a huge extent meeting promotional and marketing objectives of a
company. Facebook, Twitter Instagram, and YouTube have more than 1 billion users across the
world who buy products posted there some are regular clients and others are potential clients of
these products. For the past 10years, many companies including Telsa have used Social media as
a platform to reach millions of customers’ worldwide and this has made them expand their
business visibility and enhance brand recognition (Voorveld,2018).
Tesla Inc. is based in Palo Alto, California and has greatly utilized the social media
platforms in its business of automotive and energy. Their specialty in automotive and especially
electric car manufacturing that is subsidized by its solar city which manufactures solar panel...