The Cola Wars (Coke vs Pepsi_

timer Asked: Oct 18th, 2015
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Question description

In the 1980s, Pepsi and Coca-Cola engaged in what became known as the Cola Wars. During this time period Pepsi regularly conducted taste-tests to support their claim that more Americans preferred Pepsi than Coke.

Could Coca-Cola have conducted a similar study and produced the same results? Why was Pepsi able to produce results that theirs was the preferred cola?

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University of Maryland

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