Business Finance
WVU Communication Activity 12: Know Your Audience Assignment

West Virginia University

Question Description

Answer the questions in the activity below. Answer each question individually.

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Activity 12: Know Your Audience Instructions: In class we discussed how an effective audience analysis can improve a persuasive message, and we brainstormed different methods and types of questions to use if we were to conduct our own audience analysis. For this activity, you will examine the extent to which an opinion column from The Daily Athenaeum considers its audience – your university students – in a persuasive message about becoming a resident assistant (RA). Visit to read the opinion column in The DA titled, “Saving money in college: How being an RA can save on cash” and respond to each of the following questions: (1) Why does getting to know an audience through an audience analysis tend to increase the persuasiveness of a message? (2) To what extent did the columnist take the audience into consideration? Identify at least three specific factors from the article that reflect the columnist’s knowledge of you and of other WVU students. (3) Consider your answer to (2). Did incorporating these factors improve the persuasiveness of the article? Why or why not? (4) Identify two additional questions that the columnist could have asked the audience (your university students) to make her argument even more persuasive. Explain why each of these questions would be important to ask in relation to the topic of the column. ...
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Question 1
Audience analysis involves an investigation on the attitude, beliefs, and expectations of the
target audience (Brizee & Schmaling, 2016). It is important during presentations since it
determines whether the intended audience will listen to the message or they will ignore it. It is
important to note that each community or organization setting has a different perception on the
message they may hear from a person. Before addressing the audience, it is important to understand
what they expect from the speaker, and they type of information they are likely to listen. For
instance, a person should not criticize a deceased person in a burial ceremony. They oug...

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