recent major purchase

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Description

Think of a recent major purchase you have made. Describe the buying process from your viewpoint as a consumer. Now describe that process from the viewpoint of the marketing department. What were the strengths and weaknesses in their approach? What elements of their marketing plan can you glean from your experience as a consumer?

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Explanation & Answer

Attached.

Running head: MY RECENT SIGNIFICANT PURCHASE

My Recent Significant Purchase
Name of Student:
Name of Institution:

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MY RECENT SIGNIFICANT PURCHASE

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My Recent Significant Purchase
Recently, I bought a house the kind that I have always wanted. It is also one of the most
significant purchases I have made. I first recognized that I needed to settle down besides having
a stable job with no expectations of a transfer or resignation. I then sought information on vacant
affordable houses. I conducted a background check on them as well as the organizations that had
put them up for sale (Monczka, Giunipero & Patterson, 2015). After coming up with a list, I set
out to evaluate each house personally with the help of a sales agent.
Before making the final decision, I put different factors int...

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