Marketing Research -2 Questions

User Generated

urngure1023

Business Finance

BUS339

ashford university

Description

1. In the video, Lies, Damned Lies and Statistics (Links to an external site.)Links to an external site., Sebastian Wernicke did a tongue-in-cheek analysis of how to design a great presentation. Rather than be humorous, suggest some statistical analysis that you think would give good advice on how to be a better presenter. Use the techniques from Chapters 12- 14 and the variables of your choice to think of at least two research questions that would be helpful.


2. You have been asked to come up with a new ad campaign for a national pizza chain. You would like to target both young adults and families with children, but you don’t have the budget for two separate campaigns. What are some variables that you could measure and how would you analyze them to determine how these two groups are alike or different to decide what features you want to emphasize in your campaign?

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Explanation & Answer

Attached.

Running head: WEEK 4 DISCUSSIONS

Week 4 Discussions
Student’s Name
Institutional Affiliation

1

WEEK 4 DISCUSSIONS

2
Week 4 Discussions

Discussion 1
From the TED talk video (Wernicke, 2010), Sabastian Wernicke present about how to
deliver a catchy and impactful TED talk by demonstrating the attributes of both highly rated and
low rated TED talks. Wernicke’s talk is engaging and could be ranked as an example of a good
TED talk. Besides humor some statistical analysis that would help a presenter become better at
the delivery task include: Firstly, analyzing the most rated topics, going through the data of a
particular talk platform like TED to denote the topics that are the “favorite” or “most rated”
would help understand and analyze the audience perception. A great presenter would strive to
tune their topic to match topics that this particular audience...


Anonymous
Just what I was looking for! Super helpful.

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