Description
Know Your Audience
Instructions: In class we discussed how an effective audience analysis can improve a persuasive message, and we brainstormed different methods and types of questions to use if we were to conduct our own audience analysis. For this activity, you will examine the extent to which an opinion column from The Daily Athenaeum considers its audience – WVU students – in a persuasive message about becoming a resident assistant (RA). Refer to class notes from Unit 6 (Introduction to Rhetoric) about audience analysis to help you complete this activity.
Visithttp://www.thedaonline.com/opinion/article_f46a2d0e-affc-11e4-9f5d-bfde139f98b6.htmlto read the opinion column in The DA titled, “Saving money in college: How being an RA can save on cash” and respond to each of the following questions:
(1) Why does getting to know an audience through an audience analysis tend to increase the persuasiveness of a message?
(2) To what extent did the columnist take the audience into consideration? Identify at least three specific factors from the article that reflect the columnist’s knowledge of you and of other WVU students.
(3) Consider your answer to (2). Did incorporating these factors improve the persuasiveness of the article? Why or why not?
- Identify two additional questions that the columnist could have asked the audience (WVU students) to make her argument even more persuasive. Explain why each of these questions would be important to ask in relation to the topic of the column.
This activity must be submitted to eCampus as either a text submission or an attached file no later than 11:59pm.
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Explanation & Answer
Attached.
Running head: ORATION
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Oration
Name
Institutional Affiliation
ORATION
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Introduction
Comprehending the tenable aspects of an audience is paramount in developing a
persuasive message. It allows the presenter or writer to examine and adopt the speech or
content to the audience’s attitudes and beliefs, and level of understanding. Adopting an
audience-centered perspective not only improves the speaker’s effectiveness but also ensures
the content is delivered appropriately. One of the significant reasons why one should get to
know the audience through an audience analysis is to understand their attitude regarding the
topic as stated by Chenoweth, (2015). For instance, in the article, the writer focuses on saving
money for college students. This is an issue that is central to the lives of students and
influences their lives to a cons...