Kentucky Fried Chicken Operations Processes Paper

timer Asked: Apr 4th, 2019
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Question Description

For this assignment, you will choose a franchise that interests you from the list provided in the following link: 2017 Top 500 Franchise (opens in new window), and create a 300 word (minimum) essay describing in detail the inputs, processes, and outputs of your chosen franchise. Use Exhibit 21.1 (the Operations Processes) attachment, as your guide.

Kentucky Fried Chicken Operations Processes Paper

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21-1 COMPETING WITH OPERATIONS In very simple terms, operations refers to the processes used to create and deliver a product or service. By now, it should be clear that companies vary considerably in how they compete for customers, and the planning and management of operations almost always play a major role in this. You may be familiar with high-profile examples, such as Apple’s superior design efforts, Walgreens’s emphasis on convenient locations, and Walmart’s highly efficient supply chain and distribution capabilities—these are truly world-class players. In the end, however, the formula for gaining competitive strength is surprisingly similar for all firms: Companies gain power to the degree that they excel in satisfying customer needs and wants more precisely and/or efficiently than their competitors. To be successful, a company’s operations must involve all of the activities required to create value for customers and earn their dollars. A bakery, for example, purchases ingredients, combines and bakes them, and makes its products available to customers at some appropriate location. For a service business like a hair salon, activities include the purchase of supplies and shampooing, haircutting, and other tasks and processes involved in serving its clients. A bakery cannot offer its products if it does not operate its ovens, and a hair salon cannot serve its clients without actually styling hair. (Outsourcing these activities presents one possible, but highly impractical scenario.) In the end, all necessary activities must be handled in some form or fashion if the company’s operations are to function. Operations management refers to the planning and control of a conversion process that includes bringing together inputs (such as raw materials, equipment, and labor) and turning them into outputs (products and services) that customers want. An operations process is required whether a firm produces a tangible product, such as a deli sandwich, or an intangible service, such as dry cleaning. Operations are at the heart of any business; indeed, a company would not be able to exist without them. It should come as no surprise, then, that their design and effectiveness can determine the success of an enterprise. The following questions can help you to identify operations factors that will impact firm performance and to recognize adjustments that need to be made: • How much flexibility is required to satisfy your customers over time? • What is customer demand today? What is the demand trend for the future? Are existing facilities and equipment adequate to keep up with current and future demand? What options are available for satisfying your customers? For example, should you set up in-house fabrication, outsource production, or enter a joint venture for manufacturing or service delivery? • What operations-related skills or capabilities set your firm apart from its competitors? How can you best take advantage of these distinctive features in the marketplace? • Does the competitive environment require certain capabilities that your enterprise lacks? Our focus in this chapter is on examining the ways a business can function economically and profitably, providing a high-quality product or service that keeps customers coming back for more. But even more significantly, we discuss how operations management is an important means of building competitive strength in the marketplace. For this, there is no substitute! ...
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