Description
•Draft a positioning statement: for given target market, the product or service provides the most important benefit because of the most important supporting benefit(s).
•Brand Extension – Why is it a justifiable brand extension? In other words, how does this product concept fit with the brand equity of the existing brands? Any cannibalization concerns?
4.Positioning and Competition (10%)
•What other products/brands would compete with your product? Why?
•Draw a positioning map and plot at least 3 substitutable products
the company we are talking about is seven eleven 711, and the new product is lottery tickets, customers can purchase small lottery tickets when they store their goods in the store. These lottery tickets have the opportunity to get free drinks, goods, and the highest level can get a year's fuel card.
Explanation & Answer
Attached.
Running Head: ANALYZING MARKETING CONCEPT
Analyzing Marketing Concept
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Institutional Affiliation
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ANALYZING MARKETING CONCEPT
2
Company: 7-Eleven
Product: Lottery Tickets
Product Positioning Statement: You above all, you experience with our product is our
ultimate goal. Lottery Tickets provides you with the ultimate experience that makes you feel the
value for your money. We value every effort by our customer to put their trust in us. We award
this tru...
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