Description
1. The research problem
This is the summary of business problem and qualitative research you have done in Week 2-4. You should provide brief overview of your earlier research findings of qualitative study that contribute to this quantitative study.
a) Background
Provide a short description of the context of the business problem. Brief the qualitative research findings that lead to the recognition of business problem. Conduct secondary research if necessary.
Where Progress Report A helped you to understand what was going on,
You must clearly identify the relevant student’s name and SID in each section of your report. Failure to do this will result in marks being withheld. For example, if each student is responsible for a section, then that student’s name and SID should be typed alongside the relevant heading.
MKTG202 2019 S1 1
Department of Marketing Faculty of Business and Economics
Progress Report B is your plan to understand how much it is going on. Examples:
b) Statement of the Research Problem
Clearly state the research problem and explain its importance (why should the decision marker care about this problem?). Explain how answering this problem can help solve the business decision problem (e.g., what is the sales/profitability that answering this question could impact?)
All the work must be original
Turn it in report is required
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Attached.
Running head: REPORT SUMMARY
1
Report Summary
Name
Institution
2
REPORT SUMMARY
Report Summary
MQ Food Court suffered a business hiccup where the majority of the students are not
willing to take a summary of the business problem and qualitative research summary of the
business problem and qualitative research in the cafeteria due to profound reasons. The problem
for most of the students is lack of enough space to sit in the cafeteria where t...