Makes You Better Mini-Case1
Dash Riprock, mergers and acquisitions consultant extraordinaire, was in the final stages of
estimating the value of Makes You Better Corp. Makes You Better is a biopharmaceutical company
located in Eastern Europe. I Wanna Get Bigger, Inc., a U.S.-based pharmaceuticals company, was
considering the acquisition of Makes You Better and had retained Riprock to estimate a fair value.
Riprock had obtained data on trading multiples for a sample of companies comparable to Makes
You Better. These companies were also in the biopharmaceuticals industry. Multiples for the
comparable companies are shown in Exhibit 1. Values for Makes You Better were calculated by applying
the mean and median values of the trading multiples to the appropriate bases for Makes You Better. The
results are shown in Exhibit 2. Regarding the estimation of an overall value for Makes You Better using
the trading multiples, Riprock was concerned about the dispersion in the various ratios and the potential
for outliers to unduly influence the results.
Riprock had also estimated values for Makes You Better using a discounted cash flow
methodology, utilizing data obtained from Makes You Better and independent sources. One key factor
was whether or not Makes You Better would gain access to the Western European Market in 2011.
Riprock estimated the discounted cash flow value assuming entry into Western Europe (Exhibit 3) and
assuming no entry into Western Europe (Exhibit 4). Industry consultants were slightly more inclined to
believe that Makes You Better would gain entry into Western Europe as opposed to not gaining entry.
Riprock was now faced with the task of utilizing the analysis to estimate the value of Makes You
Better. He believed that both methods had their strengths and weaknesses. He was slightly more
confident in the discounted cash flow methodology.
1. Estimate the value of Makes-You-Better using trading multiples.
2. Estimate the value of Makes-You-Better using discounted cash flow analysis.
3. Estimate the value of Makes-You-Better. In other words, use any or all of the
analysis to determine how much you would be willing to pay for Makes-You-Better.
Professor Emery Trahan prepared this case for classroom discussion. Copyright © Emery A. Trahan,
2008.
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EXHIBIT 1
MULTIPLES FOR COMPARABLE COMPANIES, 2007
Company
Makes You Sleepy
Makes You Anxious
Make You Hungry
Makes You Crazy
Makes You Hairy
Makes You Vomit
Mean
Median
Ratio of
Ratio of
Ratio of
Ratio of
Ratio of
Stock Price Stock Price Stock Price Stock Price Stock Price
to Annual
to Net
to Book
to EBT
to EBIT
Revenue
Income
Equity
121.90
NA
4.90
NA
NA
NA
NA
NA
NA
NA
7.00
53.70
3.10
44.57
99.83
NA
66.70
NA
NA
NA
18.60
106.30
8.70
102.34
148.94
2.50
NA
10.30
NA
NA
37.50
12.80
75.57
66.70
6.75
6.80
73.45
73.45
124.38
124.38
EXHIBIT 2
VALUE OF MAKES YOU BETTER IN 2007 USING COMPARABLES
GUIDELINE
MEAN
Stock price/Net Income
Stock price/Book Equity
Stock price/Annual Revenue
Stock price / EBT
Stock price / EBIT
M AKES YOU
BETTER
VALUE
($ M)
75.57
6.75
37.50
73.45
124.38
$49,605
$24,031
$106,488
$48,751
$87,810
GUIDELINE
MEDIAN
66.70
6.80
12.80
73.45
124.38
M AKES YOU
BETTER
VALUE
($ M)
$46,030
$24,209
$48,961
$48,751
$87,810
Note: Makes You Better 2007 amounts (in Millions $): Net Income = $403, Book Equity = $744,
Revenue=$2,329, EBT = 403, and EBIT = $552. Makes You Better values reflect the estimated equity
values plus $19,150,000 of debt (long-term plus current portion of long-term).
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EXHIBIT 3
DISCOUNTED CASH FLOW VALUATION
ASSUMING COUNTRY-ADJUSTED COST OF CAPITAL AND ENTRY INTO WESTERN EUROPE
Revenue
Expenses (A)
EBT
Tax (B)
Net Income
Operating Cash Flow (C)
Terminal Value (D)
Total Cash Flow
Actual
2007
$2,329
1,926
$403
0
$539
$688
2008
$5,682
4,887
$795
0
$795
$2,313
2009
$5,739
4,934
$805
0
$805
$2,860
2010
$12,915
10,918
$1,997
0
$1,997
$3,450
2011
$20,505
17,247
$3,258
0
$3,258
$4,676
2012
$27,775
23,309
$4,466
0
$4,466
$5,911
$48,524
$688
$2,313
$2,860
$3,450
$4,676
$54,435
2008
2009
2010
2011
2012
$2,313
$2,860
$3,450
$4,676
$54,435
Total Cash Flow
Present Value
Marketable Securities
Total Value
Discount Rate
Terminal Growth Rate
$35,534
1,500
$37,034
15.47%
5.0%
Notes:
A. COGS is expected to be a constant 15% of sales over the 2007-2012 period. SG&A is expected to be
a constant 68% of sales over the 2007-2012 period. These are assumed to include depreciation of the
new facility. Makes You Better does not pay taxes for the period 2007 -2012; its tax rate after 2012 is
assumed to be 24%. Operating cash flow is computed as net income plus interest expense, plus
depreciation expense, minus the increase in net working capital, minus capital expenditures.
Depreciation is added back for the new facility. Capital expenditures are assumed to offset other
depreciation. The terminal value is computed using cash flow for 2012 (minus taxes of 24% on income),
capitalized at the cost of capital.
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EXHIBIT 4
DISCOUNTED CASH FLOW VALUATION
ASSUMING COUNTRY-ADJUSTED COST OF CAPITAL AND NO ENTRY INTO WESTERN EUROPE
Revenue
Expenses (A)
EBT
Tax (B)
Net Income
Operating Cash Flow (C)
Terminal Value (D)
Total Cash Flow
Actual
2007
$2,329
1,926
$403
0
$539
$688
2008
$5,682
4,887
$795
0
$795
$2,313
2009
$5,739
4,934
$805
0
$805
$2,860
2010
$7,515
6,415
$1,100
0
$1,100
$2,553
2011
$10,605
8,992
$1,613
0
$1,613
$3,031
2012
$12,475
10,551
$1,924
0
$1,924
$3,369
$29,150
$688
$2,313
$2,860
$2,553
$3,031
$32,519
2008
2009
2010
2011
2012
$2,313
$2,860
$2,553
$3,031
$32,519
Total Cash Flow
Present Value
Marketable Securities
Total Value
Discount Rate
Terminal Growth Rate
$23,350
1,500
$24,850
15.47%
5.0%
Notes:
A. COGS is expected to be a constant 15% of sales over the 2007-2012 period. SG&A is expected to be
a constant 68% of sales over the 2007-2012 period. These are assumed to include depreciation of the
new facility. Makes You Better does not pay taxes for the period 2007 -2012; its tax rate after 2012 is
assumed to be 24%. Operating cash flow is computed as net income plus interest expense, plus
depreciation expense, minus the increase in net working capital, minus capital expenditures.
Depreciation is added back for the new facility. Capital expenditures are assumed to offset other
depreciation. The terminal value is computed using cash flow for 2012 (minus taxes of 24% on income),
capitalized at the cost of capital.
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