believe the most effective business research would involve both qualitative and
quantitative research because it could give a good overall view and different
perspectives than you may get with just conducting one or the other. Depending
on the goal of the research for the particular business would determine which
variable would be the most effective but I feel as though the independent
variable may be the most effective because it variable
Thank you for the opportunity to help you with your question!
I agree with the statement because the particular business gives a hypothesis then they'll have t experiment. Later evaluating the outcomes will help draw a conclusion on whether they should go any further with that particular idea.
Please let me know if you need any clarification. I'm always happy to answer your questions.