Apple's Strategic Evaluation

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Description

Select a company that interests your team. It can be your current organization or an organization that you are familiar with to complete the following assignment.

Research the company's HR website for internally and externally disseminated documents, mission and vision statements, and the company's core competencies.

You have been hired as an outside consultant to help this organization in evaluating and measuring their organizational effectiveness.

Write a 350-word assessment that answers the following:

  • Identify the organization's primary product or service
  • What is the companies overarching goal?
  • What are some tools and resources you would suggest the company use to evaluate and measure its effectiveness?

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running Head: EVALUATION OF STARBUCKS

Evaluation of Starbucks
Name
Instructor
Institutional Affiliation
Date

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EVALUATION OF STARBUCKS
Company Introduction
Starbucks is an American multinational company established in 1971 in Seattle,
Washington. The company purchases and roasts high quality whole bean coffee and it is one of
the most competitive and high end coffees house in the world. The company competes in a
global scope and is considered among the top ethical companies that operate with strict
adherence to its corporate social responsibility (CSR) policy and ethics (David & David, 2013).
Currently, the company is considered as the premier roaster, marketer, and retailer of specialty
coffee in the world.
Product and services
The company’s main product and services include beverages such as brewed coffee,
Italian style espresso, cold blended beverages, roasted whole bean coffee, tea products, coffee

liqueur, sodas, and fruit juice. The company also sells foods, sandwiches, pastries, salads, and ice
screams. Other products of the company include non-food mugs, compact discs, seasonal novelty
items, games, media bar, Starbucks cards, coffee grinders, coffee markers, storag...

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