Description
You work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client's print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over the last five years. Online ad revenues have increased but currently account for just 5% of the company's revenue. You have been tasked with providing a comprehensive internal and external analysis to help the firm improve its business operations.
Create a 700- to 1,050-word analysis that includes the following:
- Identify economic, legal, and regulatory forces and trends.
- Critique how well the organization adapts to change.
- Discuss the primary internal organizational considerations.
- Discuss the primary external organization considerations.
- Identify the major issues and/or opportunities the company faces based on your analysis.
Explanation & Answer
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Running head: INTERNAL AND EXTERNAL ENVIRONMENT ANALYSIS
Internal and External Environment Analysis
Name:
Institution:
Course Code:
1
INTERNAL AND EXTERNAL ENVIRONMENT ANALYSIS
2
Introduction
Hoosier Media Group was founded in 2011 and its headquarters are in Fowler Indiana. The
company is mainly focused on local news in the community it serves. The company operates
several papers which include; the Francesville Tribune, the Lowen Tribune, the Benton Review,
and the Hamilton News. The company has an estimated annual revenue of $43,000. In the past
five years, the company has faced a reduction in the number of print newspaper circulations and
also a decline in the number of subscriptions. On the other hand, the company’s online advertising
revenues have increased which currently account for only 5% of its revenue. My firm’s primary
objective is to help our clients improve their strategic operations by conducting internal and
external analysis. The analysis will show the position of the company in the market and it will also
help in determining the number of tec...
