Marketing Topic: Kate SpadeAssignment 1 Write a five to six (5-6) page paper in which you: 1.  Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. 2.  Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. 3.  Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP. 4.  Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. 5.  Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company. 6.  Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources. Assignment 2 Write a four to five (4-5) page paper in which you: 1.  Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. 2.  Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response. 3.  Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map. 4.  Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market. 5.  Develop your company's mission statement and company introduction. 6.  Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources. Assignment 3 Write a six to seven (6-7) page paper in which you: 1.  Develop the company’s branding, pricing, and distribution strategy. 2.  Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses. 3.  Develop the differentiation strategy in relation to the closest competitor. 4.  Establish whether the company's intention is to be a leader or follower within the industry. 5.  Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools. 6.  Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy. 7.  Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. Create an minimum 8-slide Microsoft® PowerPoint® presentation with speaker notes including the following:Develop a Summary slide.Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).Identify a Perceptual map.Explain the Map placement.Identify your references.Format your assignment consistent with APA guidelines.This would be based on my week 2 assignment, which I'll include for reference,  the product I'd like to use is Google Adwords. 

Click on the "Create Journal Entry" button at the top of this page to start your journal. This is not a timed activity.Journal 3: Marketing Plan Part D: Pricing and Distribution StrategyDue Week 7 and worth 120 pointsYou will now consider your company’s strengths and weakness, along with your product or service price.Use the Internet to research strategies for conducting a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based on your company’s market information, consider the strengths and weakness of your company and its products or services.Write a four to six (4-6) paragraph journal entry in which you:Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.Discuss your critical steps within your supply-chain and operational system. Explain the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Determine whether you will use an outside vendor or complete the work in house.Analyze the company’s pricing strategy relative to its pricing objective. Examine major internal and major external factors that could potentially affect the pricing of the company’s products or services.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Note: Insert the information from the completed Journal 4 entry into “Section 4: Pricing and Distribution Strategy” in the provided Marketing Plan Template (located in Week 4).