Week 4 Man in The Hathaway Shirt - Man Ad Campaign Questions

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PQ11155

Business Finance

Description

For your next campaign critique you will be critiquing the Hathaway Man ad campaign. Remember, you should use the chapters in Twenty Ads That Shook the World as well as Adcult to help you answer these questions. There are also presentations, videos, and additional readings each week that will help you write your critique.

  1. What were the important environmental factors (such as the economic, cultural/societal, legal/governmental, or business opportunities) that gave rise to a particular campaign?
  2. Who were the major players in the creation and execution of the campaign, product, or idea?
  3. How was the campaign, idea, or product "disruptive" for its time?
  4. What current advertising campaign or ad do you believe uses some of the principles used in the campaign you critiqued? Briefly explain why.

Your paper should be 1 page typed, the answers numbered, and should be formatted using MLA.


Attached is the text and the questions. Please only use the text to answer the questions.


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For your next campaign critique you will be critiquing the Hathaway Man ad campaign. Remember, you should use the chapters in Twenty Ads That Shook the World as well as Adcult to help you answer these questions. There are also presentations, videos, and additional readings each week that will help you write your critique. What were the important environmental factors (such as the economic, cultural/societal, legal/governmental, or business opportunities) that gave rise to a particular campaign? Who were the major players in the creation and execution of the campaign, product, or idea? How was the campaign, idea, or product "disruptive" for its time? What current advertising campaign or ad do you believe uses some of the principles used in the campaign you critiqued? Briefly explain why. Your paper should be 1 page typed, the answers numbered, and should be formatted using MLA.
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Explanation & Answer

All finished up with 0% plagiarism.

Firstname Lastname
Course
April 8, 2019
Week 4 – Hathaway Man Ad Critique
1. The 1950’s, while considered boring and conventional by some, were a booming time in the
history of advertising. After World War II, the US economy began to rebound, and
American’s once again began making purchases such as homes, cars, and clothing. This
period also signale...


Anonymous
Just what I was looking for! Super helpful.

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