Apple Company Product Launch And Business Management Case Study

User Generated

bppq3113

Business Finance

Description

WATCH THE FOLLOWING VIDEOS AND THEN RESPOND TO THE QUESTIONS BELOW:

Exclusive Interview with Apple CEO Tim Cook

Tim Cook Unveils NEW iPhone 6

Steve Jobs Introduces the New iPad

Steve Jobs Introduces the first iPod

Steve Jobs (Biographer) 60 Minutes

Apple Ad "Crazies" Narrated by Jobs (never aired)

Apple Ad 1984 - Release of the Macintosh

In the online forum, discuss:

1. What role did the late Steve Jobs play in leading and managing innovation at Apple?

2. How do you account for the success of Apple products, particulary the iPod, iPhones, and iPads? The early Macintosh?

3. Do you believe Tim Cook, the new CEO of Apple can carry on the legacy of Jobs? Explain using key concepts from the chapter.

4. What unique personality traits did Steve Jobs display? How did that influence his approach to innovation?

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Explanation & Answer

Hi, please see the attached paper. Have a look at it and in case of any edit, please let me know. Otherwise, it is my pleasure to have you as my buddy now and future. Until the next invite, Bye!

Running Head: APPLE COMPANY

1

Apple Company
Student’s Name
Course
Institutional Affiliation

APPLE COMPANY

2
Apple Company

What role did the late Steve Jobs play in leading and managing innovation at Apple?
Steve Jobs has a significant role in leading and managing innovation at Apple. He was
the greatest innovator, as well as an inventor and a visionary person. He was dedicated to his
work which led to improvements in the worlds (ApFaqTech, 2010). He was an innovative person
who led to the development of several products including the iPhone, iPad, and MacBook. Steve
Jobs was not only a person with useful ideas that have been implemented successfully, but he
was also a great leader who motivated and encouraged the employees. He valued every
employee and considered their ideas to be of value for the success of the company.
How do you account for the success of Apple products, notably the iPod, iPhones, and
iPads? The early Macintosh?
Almost all Apple products have been successful as they have h...


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