MKT301 TRIDENT Case 4 Coffee Shop Marketing Plan Presentation & Script

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Question Description

Presenting the Marketing Plan

Presenting to financers, your management team, client, or a work group is a skill that professionals need to master. Multimedia presentations are the norm today.

You’ll take on the role of champion for the product/service you have been applying throughout class. Let your upper management audience know why it should back the project with company resources. Be persuasive and professional.

Background:

I am choosing to pursue is opening a local gourmet coffee and snack shop. The idea is to focus on gourmet and specialty coffees such as lattes, mochas, cappuccinos, etc. using high-quality ingredients serving the highest quality coffee and snacks in a trendy, relaxed atmosphere. In addition to coffee, I intend to offer customers pastries, small salads and sandwiches which will use natural, locally sourced ingredients. Products will be available for consumption on the premises or available for takeout and take-home options for items such as coffee beans and merchandise. Merchandise will include items related to the business such as a variety of coffee cups, French presses, coasters, stationary, and apparel which will all bear the company logo and be part of the marketing plan.


Presentation Script

  • Create a script to accompany the presentation. It should be persuasive and targeted to the group chosen for this presentation. It can be written in a conversational style, but since you are engaging in research be sure to cite in the script and add a reference list in APA format.

PowerPoint Presentation

  • Create a professional PowerPoint. You will be assessed on the design of the presentation (including colors, backgrounds, professionalism, font, graphics). Optional content: Sound, videos, animation.
  • Wording on slides should be bullet points or short overviews of what you will discuss when each slide is shown. You want your audience to pay attention to you and not read along on the slide.

This part of the Case should be at least 15 slides.

Assignment Expectations

Please submit your assignment.

Two files will need to be uploaded.

1. SCRIPT: A Word document using the attached template (MKT301 Case4).

2. POWERPOINT Presentation


Unformatted Attachment Preview

Trident University International Student Name Principles of Marketing Module 4 Case MKT301: Principles of Marketing Professor’s Name Date of Submission SLIDE Slide 1 Slide 2 Slide 3 Slide 4 Slide 5 Slide 6 Slide 7 Slide 8 Slide 9 Slide 10 Slide 11 Slide 12 Slide 13 Slide 14 Slide 15 Script to Accompany Slide References This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper. Journal in online library (be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.): Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume number,(issue number), pages. Retrieved from [insert name of library database] Example: Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009). Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest. Book in online library: Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library database] Example: Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection. Newspaper in online library: Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper, pages. Retrieved from [name of library database]. Example: Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39. Retrieved from EBSCO – Academic Source Complete. Websites APA end reference for a website – with author: Author. (Year [use n.d. if not given]). Article or page title. Larger Publication Title. Retrieved from https://urladdress Example: Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved from https://www.nativeweb.org/pages/legal/shiva.html APA end reference for a website – with no author: Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from https://www.website-name/ABCDEFG-12345 Example: Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/ ...
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Tutor Answer

chemtai
School: Rice University

please find the attached file, i look forward to working with you again. good bye

Trident University International
Student Name
Principles of Marketing Module 4 Case
MKT301: Principles of Marketing
Professor’s Name
Date of Submission
SLIDE
Slide 1

Slide 2

Script to Accompany Slide
The product selected is gourmet coffee and snacks which will be sold in a cafe. The business will focus in selling gourmet and specialty
coffees such as lattes, mochas, cappuccinos, etc. using high-quality ingredients. In addition, the café will offer customers pastries, small
salads, and sandwiches which will use natural, locally sourced ingredients. This high quality coffee and snacks will be sold in a trendy,
relaxed atmosphere. For convenience, our products will be available for consumption on the premises and will also be available for
takeout, as well as take-home options for items such as coffee beans and merchandise. Merchandise will include promotion items related
to the business such as a variety of branded coffee mugs, Frenchpresses, coasters, stationary, and apparels which will all bear the
Company’s logo.
The coffee shop will adopt a competing idea of a small company which aims at producing and selling caffeinated beverages along with
other options to the young demographic of students and young professionals who wish to have a snack in a quiet environment with access
to WIFI so that they can study, read a novel, or carryout meetings. However, the café will be available to individuals of all age groups
who wish to access the quite space, as well as individuals of all genders and races.
The café’s operations will be strategic enough to expand and grow in future to compete globally among top ranked caffeinated beverage
companies such as Starbucks(Moderandi, 2013).The small business will be focused on ultimately becoming a popular franchise which
will grow to all states in the US, and ultimately extend to the global market.

Slide 3

The vision statement of the coffee shop will be to build a business which serves as a stress reliever for customers by refreshingthem by
meeting their coffee needs. The mission of the coffee shop will be to serve its customers a wide variety of assorted coffee drinks 24 hours
a day and in a conducive environment where they can relax and unwind. The key focus of the café will be to provide a quiet environment
which is less crowded, hence individuals can study and work without any distractions.

Slide 4

Coffee consumption is widely common among all demographics, hence the target market will be a wide range of consumers including
corporate executives, business men and women, and students. The coffee will especially create a very quiet environment, thus will be
more appealing to individuals who prefer to take coffee as they get work done. This includes professionals who need a quiet place to work
on their reports or students who need a cup of coffee as they study.

Therefore, unlike most coffee shops which target a wider group of consumers, this café will specifically seek to provide a relaxed
environment which is appealing to customers who pr...

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Anonymous
awesome work thanks

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