You are the new product development manager for a new, improved version of a motorized scooter. Your company has made social responsibility a key initiative. How would you incorporate environmental responsibility in the product development process? How would you incorporate green marketing in it? Support your choice to go green, and indicate the role cost would play.
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It is the responsibility of every company to take part in social responsibility of the society which they operate in. Social responsibility ranges from supporting the communities welfare and also ensuring that you protect the ecosystem which supports lives of all living things. use of environmentally friendly energy will help to conserve the environment hence causing minimal harm to the ecosystem.
As product development manager, I will ensure that I do green sourcing and production, i will achieve this through use of reusable energy, like solar energy which does not affect environment. I will ensure that all the waste products after manufacturing our scooters, are recycled and the reminders are well disposed.
About green marketing, I will achieve this through modifying advertisements methods, using environmental friendly methods of advertising, for instance by use of display and exhibitions, instead of use of posters. Green manufacturing and marketing is cost effective and efficient as it eliminates the costs of paying damages for the harm caused to the society. It also eliminates the cost of defending the company in the law courts after being sued for environmental pollution.
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Oct 21st, 2015
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