Marketing Strategy and the Consumer Purchase

Oct 22nd, 2015
Anonymous
Category:
Accounting
Price: $10 USD

Question description

Topic 1: VALS

VALS™ strengthens demographic characterizations by explaining the deeper psychological drivers of consumer behavior. Visit the VALS™ web site, take the survey, and find out in which psychographic group you fall.

  • Would you have guessed that you would have been in this group?
  • How would you rate VALS™ in terms of market segmentation?
  • Why it is important for marketers to know VALS™ ?
  • How and when should this information be used?

THIS IS NOT A PROJECT/ASSIGNMENT, but A DISCUSSION POST.

500 WORDS MAX WITH CITED WORK.

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