The Effects Of Popular Music In Television Advertisements On Branding

Anonymous
timer Asked: Apr 10th, 2019
account_balance_wallet $40

Question Description

Do not change original paper. Only adding more.

Need to describe the results to see that the results support the conclusions reached.

Not just the conclusions of each study.

Unformatted Attachment Preview

Running Head: CONTENT ANALYSIS Freeman 1 Content Analysis Paper Professor: Milburn UMB Date: 03/17/2019 CONTENT ANALYSIS Freeman 2 Content Analysis Paper Most traditional advertisements have lost efficiency, which has resulted in leaders in marketing searching for newer tools to facilitate them in getting knowledge of the processing of information and consumer behaviors. This has led to efforts from various fields such as psychology and neuroscience in bringing new perspectives in television advertisements through analysis of the processes that are related to decision making. These efforts have addressed the need for persuasive communication, which is achieved by impacting the emotional of the viewers. The emotionalbased advertising has, as a result, become common in most television adverts, as brands aim to create an emotional bond with consumers. The following paper evaluates television advertisements. It hypothesizes that television adverts are designed to influence the emotions of the viewers. The effect of popular music on television advertisements on branding The research was conducted with the aim of examining if the music that accompanies an ad in a television influences the connection of the consumers to the brand. It investigates the role of this music in emotional connections of the consumers to the brand, which establishes customer loyalty. The study uses several surveys that are based on the Likert scale (Jillson, 2014). It was carried out in Bryant University, with the students being the respondents. The research question was based on the television adverts of Starbucks and Nike companies. The results suggested that the music in television ads has significant impacts on brand association since they comprise many technical, social, cognitive and emotional components that influence the feelings of the consumers CONTENT ANALYSIS Freeman 3 and their ultimate decisions for purchase. The study was chosen because it addresses the connection between music and human emotions, which determines the consumers’ decision. Evaluation of Emotional Responses to Television Advertising through Neuromarketing Television ads are being developed from a perspective of neuroscience, with an aim adapting to new social contexts of the market. The field of neuroscience is being integrated to allow the markets to navigate through complex and unconscious motives that surround consumer behavior. A research was conducted with the aim of investigating the relationship between the audiovisual advertising messages and their impacts on the emotions of the target audience. The investigation involved an experiment that was conducted using eight audiovisual adverts. The messages were hypothesized to contain emotions such as disgust, fear, happiness, anger, joy, and surprise, besides other technical specifications (Fernandez et al., 2017). Various neuromarketing techniques such as electrodermal activity- ADA and electrical activity of the heart- ECG of the subjects were used. These techniques were used to analyze the behaviors of the respondents about the content of television advertisements. The research also integrated conventional research methods such as questionnaires, which were used to collect data from the respondents. The questionnaire was used to capture the subject of emotions as the respondents were viewing the advertising messages. The researchers achieved to gauge the efficiency of the advertisement messages by recalling different elements that were influenced by the emotions that were contained in the message. The study found out that when the advertisement is integrated with research, its efficiency is improved (Fernandez et al., 2017). Advertisements were found to have emotional elements that influenced the viewers to recall various aspects. For example, the ones that had attractive messages were found to have high potentials for agitating the emotions of the viewers CONTENT ANALYSIS Freeman 4 by raising their attention and recalling their experiences as the message was being aired. The research was selected for analysis because it provides a detailed examination of the influence of television advertisements on the emotions of the viewers. TV Viewers Emotionally Bond with their Advertisements Another study was conducted to investigate the connection between the quality of content on television advertisements and their emotional attachment. The study was conducted on adults using surveys. It established that adults spend more time of television each day, than they engage in other activities such as shopping, eating and watching movies. 82% of the respondents affirmed that they switch on their televisions for entertainment (Clancy, 2017). The emotional bond for the viewers was found to extend beyond the TVs to discussing the trends in the content of the adverts that are aired. Some of the viewers extended their discussion on a specific advert to social media. An example is the featuring of the top trending adverts on Twitter. The research also found out that millennials spent twice the amount of time spends on computers on TVs. This research was selected for analysis because it provides a comprehensive overview of the behaviors of different categories of the consumers, the adults and the young generation, and the influence they experience from advertisements. Conclusion From the discussions above, the level of attractiveness of adverts is greatly influenced by the content of the advert. They have stimuli that are related to the response of the brain through the emotions of individuals. Marketers are emphasizing on the need to understand the consumer behaviors, which is reflected in complex mental processes that motivate the viewers of adverts towards their objectives. Advertisers are increasingly becoming aware that most human decisions CONTENT ANALYSIS Freeman 5 are made automatically and intuitively through emotional influence. These tactics have made advertisement efforts to be successful in achieving the set objectives. CONTENT ANALYSIS Freeman 6 References Clancy, M. (2017). TV viewers emotionally bond with their advertisements. Retrieved from https://digitalcommons.bryant.edu/cgi/viewcontent.cgi?article=1012&context=honors_m arketing Fernandez, B, Ganzalez, B. M, Esteban, G, R, Gomez, M. A. (2017). Evaluation of emotional responses to television advertising through Neuromarketing. Retrieved from https://files.eric.ed.gov/fulltext/EJ1169206.pdf Jillson, A. (2014). The Effects of popular music in television advertisements on branding. Retrieved from https://digitalcommons.bryant.edu/cgi/viewcontent.cgi?article=1012&context=honors_m arketing ...
Purchase answer to see full attachment

Tutor Answer

MercyK254
School: University of Virginia

Attached.

Running Head: CONTENT ANALYSIS

Freeman 1

Content Analysis Paper
Professor: Milburn
UMB
Date: 04/13/2019

CONTENT ANALYSIS

Freeman 2
Content Analysis Paper

Most traditional advertisements have lost efficiency, which has resulted in leaders in
marketing searching for newer tools to facilitate them in getting knowledge of the processing of
information and consumer behaviors. This has led to efforts from various fields such as psychology
and neuroscience in bringing new perspectives in television advertisements through analysis of the
processes that are related to decision making. These efforts have addressed the need for persuasive
communication, which is achieved by impacting the emotional of the viewers. The emotionalbased advertising has, as a result, become common in most television adverts, as brands aim to
create an emotional bond with consumers. The following paper evaluates television
advertisements. It hypothesizes that television adverts are designed to influence the emotions of
the viewers.
The effect of popular music on television advertisements on branding
The research was conducted with the aim of examining if the music that accompanies use
in an ad in a television influences the connection of the consumers to the brand. It investigates the
role of this music in emotional connections of the consumers to the brand, which establishes
customer loyalty. The study uses several surveys that are based on the Likert scale (Jillson, 2014).
It was carried out in Bryant University, with the students being the respondents. The research
question was based on the television adverts of Starbucks and Nike companies.
Further, the results suggested that the music in television ads has significant impacts on
brand association since they comprise many technical, social, cognitive and emotional components
that influence the feelings of the consumers and their ultimate decisions for purchase. For instance,
music was found to invoke specific emotions from individuals that prompted them to associate

CONTENT ANALYSIS

Freeman 3

with or seek the services of the brand being advertised. Some of the common emotions that were
associated with the results included being happy and a feeling of being relaxed. The incorporation
of music in advertisements was also found to create a sense of association, therefore, prompting
the advertisements to be even more popular.
Another important result that was discovered from the study is the fact that music aided in
the making of decisions since most advertisements rely on the non-cognitive decisions of
individuals. This particular result was based on the fact that music can be c...

flag Report DMCA
Review

Anonymous
awesome work thanks

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors