Importance Of Tradeoff In Best Brand Car Market Analysis

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Mathematics

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Task 1:

  • Use k-means methodology, form three (3) clusters for Connecticut zip Codes based on the income distribution of the household.For each Zip Code, use the percentage of tax filings (number of filings /total filings) in each “Adjusted Gross Income” category. Repeat the above analysis for the state of Alabama and compare the two states’ clusters (cluster centers)
  • Consider the following survey of two car brands:

Brand

Body Type

Price

Rating

Toyota

Sedan

25000

7

Toyota

Sedan

30000

6

Toyota

SUV

25000

6

Toyota

SUV

30000

4

VW

Sedan

25000

9

VW

Sedan

30000

8

VW

SUV

25000

9

VW

SUV

30000

7

Task 2:

Perform the following analysis:

  • Tradeoff between price for Toyota-SUV and VW-SUV
  • Market share forecast for:
    • Toyota- Sedan- 25000
    • Toyota-SUV-25000
    • VW-Sedan- 25000
    • VW-SUV- 25000
  • Attribute importance

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Use SAS software to do tasks below: 1. Use k-means methodology, form three (3) clusters for Connecticut zip Codes based on the income distribution of the household. For each Zip Code, use the percentage of tax filings (number of filings /total filings) in each “Adjusted Gross Income” category. Repeat the above analysis for the state of Alabama and compare the two states’ clusters (cluster centers) 2. Consider the following survey of two car brands: Brand Toyota Toyota Toyota Toyota VW VW VW VW Body Type Sedan Sedan SUV SUV Sedan Sedan SUV SUV Price Rating 25000 30000 25000 30000 25000 30000 25000 30000 7 6 6 4 9 8 9 7 Perform the following analysis: • • • Tradeoff between price for Toyota-SUV and VW-SUV Market share forecast for: a. Toyota- Sedan- 25000 b. Toyota-SUV - 25000 c. VW- Sedan- 25000 d. VW- SUV- 25000 Attribute importance
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Running head: SAS ASSIGNMENT

1

SAS Assignment
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SAS ASSIGNMENT

QUESTION 1
The k cluster mean was performed using the following codes;

Connecticut has 274 observations. In a 3 mean cluster most of the observations in Connecticut
fall unde...

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