Marketing and distribution channel

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Writing

Description

  • Write an APA 6th ed. formatted paper, of 10 to 15 pages in length not counting the title page, references list or appendix.
  • Develop a 2 - 3 page (this is part of the 10 to 15 pages) media plan for this section that examines the identification of the target market, clearly states the communication message and how you will relate the message through your selection of specific modes of communication. Your media plan will look at four of the major modes of communication elements, such as advertising (traditional or new media), sales promotion, personal selling if applicable, public relations, direct marketing and/or you may use trade shows, outdoor signage if a strong fit in an IMC program. You are to develop a promotion mix budget and describe how you will secure the funds and allocate to the marketing communication activities. The final paper should include the Executive Summary to present the plan.
  • The table of contents for the final CLA 2 assignment includes:
    • brief introduction of project company/product/service,
    • situation analysis including PESTEL and SWOT analysis,
    • product/service features, benefits and brand identity,
    • marketing plan objectives,
    • competition analysis including differentiation and positioning,
    • target market profile,
    • distribution plan,
    • media plan,
    • how the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives, and the marketing communication budget.
    • The Executive Summary of the marketing plan is the conclusion.
    • References page is the last slide before questions. There is no abstract or other summary.

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Explanation & Answer

HERE IS THE COMPLETE ASSIGNMENT KINDLY GO THROUGH IT AND GET BACK TO ME.

RUNNING HEADER: Marketing and distribution channel of AT&T

Marketing and distribution channel of AT&T
Name
Institution
Course
Date

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Marketing and distribution channel of AT&T

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Introduction
Media marketing plays a vital role in making sure the media plan goes according to
the expectations. Marketing in most occasions involves the identification of market targets
through a media plan which helps the company maximize on their business strategies to get
return on media investment (ROMI). It helps the company work on their media marketing by
maintaining their budget but implementing a small media channel which increases the
chances of the company in succeeding in their endeavors. The implementation of four major
modes used as a communication element in media market might help in developing and
implementing mix budget hence s strong system of protecting marketing communication
activities is implemented for marketing and distribution purposes. These element helps in
shaping up the marketing and distribution channel of AT&T (Rosemann, & vom Brocke,
2015). This paper will be discussing the facilitation of these elements in enhancing the media
marketing and distribution channel of the AT&T company to increase sales and revenue.
Also, the paper will present an executive summary if the media marketing plan which would
be implemented to the company in future to realize its goals and objectives in business
In media plan the company can identify the type of message they want to pass to their
customers. An apologetic message is not same as announcement message or an advertisement
message. There are methods to convey such messages, they use some media plan marketing
methods and these modes, they know how to bring out the message clearly without inflicting
or worrying the customer and also maintaining their work ethics that make the company’s
employees discipline. Also, media plan in media marketing fields helps the advertisement and
public relationship department develop a way of identifying how the message can be
conveyed to the public in an intended manner (Jorina, 2019). And through the above stated
specific modes, the company can employ these means according to the situation at hand. It

Marketing and distribution channel of AT&T

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also helps the company understand its customers needs and methods of communicating with
them when addressing them hence maintaining their reputation with the company.
Direct marketing and advertisement
The human resource department of the AT&T company could work with advertising
and public relations department in hiring qualified agent to go around specified location by
using company’s resource to reach their customers and demonstrate their newly acquired
services. Since the US is currently rolling out 5G across the country, AT&T could offer their
customers a free upgrade through their agents from the ground that are directly come from
the company. And through this means they will be advertising and at the same time direct
marketing their new service which is 5G network to their customer (Rosemann, & vom
Brocke, 2015).
Similarly, the direct marketing helps the company interact with their customer and
getting first hand reactions to the newly rolled out program. And through this feedback, the
corporation will contemplate new measures to improve and better these new services to
maintain their reputation amongst their customers and therefore boosting their sells and
marketing services across the regions of service (Gozalvez, 2017). Through this method the
corporation creates a positive public relation which is healthy for both their customers and the
services providers since there is close interaction between the two stakeholders and as a result
it helps in building trust among each other.
Communication elements.
In media plan, the media marketing strategy has proven to be essential when
conveying messages to customers. Consider the launching of 5G in America, which is
happening at this particular time if the year, the department of advertisement and Public
relations of the AT&T should derive their marketing strategy and means of distributing this

Marketing and distribution channel of AT&T

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information across the United States effectively. And communication elements like sender
should encode a particular method that tells their customers about the implementation of the
5G network by AT&T across America. After the encoding the message, a messenger should
be responsible in delivering the message to everyone (Jorina, 2019). This stage is considered
important by the company since presentation of the information to customers takes place here
and the implementation of poor methods will imply that the information will not be received
and under...


Anonymous
I was struggling with this subject, and this helped me a ton!

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