Unit 3 Apple Company Case Study

timer Asked: Apr 10th, 2019
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Question Description

  • Choose one of the following companies:
    • Amazon,
    • Apple,
    • McDonald’s,
    • Tesla,
    • Facebook,
    • Walmart, or
    • Target.
    Research your chosen company, and then briefly summarize the history of the company from start-up until the present time. Be sure to include some information about how much it has grown and why this growth has occurred. Then, develop and elaborate your own theories as to how boundaries and framing may have affected some of the decisions that led the company to where it is today. Be sure to include the following elements in your case study:
    • how bounded awareness can improve the decision-making process,
    • at least one example of boundaries exhibited by the company, and
    • at least one example of framing concerning the company.
    Your case study should be a minimum of two pages in length, and it should be formatted according to APA guidelines. Please include the following three headers in your case study: Introduction and History of the Company, Example of Boundaries, and Example of Framing. You must include at least two academic references to support your work (the textbook may be one of those references). Any information from these resources must be cited and referenced in APA format.
  • Please ensure that the APA format is used, with the in-text citation not included in the two-page case study. Ensure that following text book is included in the answer: Bazerman, M. H., & Moore, D. A. (2013). Judgment in managerial decision making (8th ed.). Hoboken, NJ: Wiley. Check all work before submitting the final answer for plagiarism.

Tutor Answer

School: University of Virginia



Apple Company Case Study




Introduction and history of Apple
Apple was established in 1976 on the 1st of April. The main aim of the founders was to
make computers small to fit in offices and homes. It changed the perception the people had about
large computers. However, it was faced by challenges for it was not easy to develop such
advanced hardware. In five years of establishment, Apple changed to making products with high
prices after Ronald Wayne and Steve Wozniak, some of the founders had left (Linzmayer,
In late 1990s Apple was faced by issues due to changes in management, regular layoffs,
and competition from Microsoft which was rising and offered lower prices. This triggered the
introduction of iMac G3 which was cheap and best of the day (Linzmaye...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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