Analysis discussion

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Business Finance

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Follow the step of in instruction will get you the information you need, and use the information to write 1 to 2 page to discuss the problem action that could be improve. Detail instruction will be provided under the upload files.

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1. Create a Demo Account on Google Analytics Create a google analytics demo account using your personal (not horizon) gmail account by following instructions at https://support.google.com/analytics/answer/6367342#access (Click on the hyperlink ACCESS DEMO ACCOUNT) 2. Submit screenshots (3a-c) and a well formatted short report (about 1-2 pages and includes report title and relevant sub-headings) to discuss the performance of the Google Merchandise store’s online Ad campaign for Youtube merchandise between Oct 1 , 2018 – March 31, 2019. 3. Hints a. Review Google Ad Campaigns (Acquisitions->Google Ads->Campaigns) and analyze the describe the performance of Youtube Ad campaign relative to the other Adword campaigns for past 6 months (Oct 1 , 2018 – March 31, 2019) b. Analyze Site Content (Behavior->Site Content->Exit Pages) and identify pages with high exit rate c. Analyze the site speed (Behavior->Site Speed) and identify problem areas to fix based on page load time and customers exiting the site (%exit) d. Based on the above analysis, discuss problem areas and actions that can be taken to improve the performance of Youtube Ad campaign.
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Explanation & Answer

Attached.

Running head: ANALYSIS DISCUSSION

1

Analysis Discussion
Name
Institution

ANALYSIS DISCUSSION

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Analysis Discussion
Performance of the Google Merchandise Store’s Online Ad Campaign for YouTube
Merchandise between Oct 1, 2018 – March 31, 2019
Screenshots

The Performance of YouTube Ad Campaign Relative to the Other Ad Word
Campaigns
From the Google Ad Campaigns (Acquisitions>Google Ads>Campaigns) the
performance of YouTube Ad campaign compared to the other Ad word c...


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