Business Idea and Developing Strategies for a Small Business Assigment

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Description

"Too often, entrepreneurs brimming with optimism and enthusiasm

launch businesses destined for failure because their founders never stop

to define a workable strategy that sets them apart from their

competition." (Scarborough & Cornwall, 2015, p. 106).



With

this assignment, you have the opportunity to take your creative ideas to

the next step and begin to develop a strategy that will form the

foundation for a successful business.

Write a three to four (3-4) page paper in which you:

  1. Develop an idea for a prospective small business, and select a name for the company.
  2. Identify its key competitors and summarize the strengths and weaknesses of one of the competitors.
  3. Prepare a mission statement that encompasses the purpose of the business and considers its target market.
  4. Identify the ownership form for this business, taking into consideration tax implications, liability exposure, managerial ability, and cost of formation.
  5. Include at least two (2) references outside the textbook.

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Explanation & Answer

Attached.

Business Idea: Energy Rain - Outline
I.
II.
III.

Introduction
Market analysis
Competitors and their Strengths and Weaknesses
a. Red Bull,
b. Monster drink
c. Rockstar

IV.

Mission Statement
a. Target market

V.

The Ownership
a. Limited company


Running head: ENERGY RAIN

1

Business Idea: Energy Rain
Name
Institution

ENERGY RAIN

2
Business Idea: Energy Rain

The company will be dealing with energy drinks in the American market. The reason
behind this is that there is a market for the energy drinks that is steadily increasing presenting
an opportunity for the business to flourish. It will be focusing on healthy energy drinks away
from the usual sugary products that other firms offer. There is also the fact that the energy
drinks have a lot of caffeine in that they have to affect the health of many people as they end
up lacking sleep due to addiction to the product. The people, in this case, desire a healthy
alternative that helps them gain energy away from the side effects that caffeine may bring
into their life. The business will seek to capture the hearts of consumers with a new concept
that has natural fruity tastes away from the usual drinks. There will be no sugar in the drinks
only that they will have a lot of energy that the market demands
According to Statista (2019), the market of the energy drinks has a promising future that
attracts many businesses to it. In twenty sixteen only the companies...


Anonymous
I was struggling with this subject, and this helped me a ton!

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