Description
Find a Web site that has an “About Us” section or a “Press Release” section.
Write a three to four (3-4) page paper addressing the following:
- Identify the Web site, the sender, and perceived receiver.
- Analyze the integrated business communication.
- Assess the media richness of the section.
- Describe how the message is framed.
- Identify opinion leaders.
- Make recommendations for improving word choice.
The format of the paper is to be as follows:
- Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format. Microsoft Word document.
- Use headers for each of the subjects being covered, followed by your response.
- In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.
the following is the grading rubricThe assignment will be graded using the following rubric:
Outcomes Assessed |
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Points: 320 | Assignment 1: Communication Process | |||
Criteria | Unacceptable Below 70% F | Fair 70-79% C | Proficient 80-89% B | Exemplary 90-100% A |
1. Identify the Web site, the sender, and perceived receiver. Weight: 10% | Did not submit or incompletely identified the Web site, the sender, and perceived receiver. | Partially identified the Web site, the sender, and perceived receiver. | Satisfactorily identified the Web site, the sender, and perceived receiver. | Thoroughly identified the Web site, the sender, and perceived receiver. |
2. Analyze the integrated business communication. Weight: 15% | Did not submit or incompletely analyzed the integrated business communication. | Partially analyzed the integrated business communication. | Satisfactorily analyzed the integrated business communication. | Thoroughly analyzed the integrated business communication. |
3. Assess the media richness of the section. Weight: 15% | Did not submit or incompletely assessed the media richness of the section. | Partially assessed the media richness of the section; omitted some key information. | Satisfactorily assessed the media richness of the section. | Thoroughly assessed the media richness of the section. |
4. Describe how the message is framed. Weight: 15% | Did not submit or incompletely described how the message is framed. | Partially described how the message is framed. | Satisfactorily described how the message is framed. | Thoroughly described how the message is framed. |
5. Identify opinion leaders. Weight: 10% | Did not submit or incompletely identified opinion leaders. | Partially identified opinion leaders; omitted some key information. | Satisfactorily identified opinion leaders. | Thoroughly identified opinion leaders. |
6. Make recommendations for improving word choice. Weight: 15% | Did not submit or incompletely made recommendations for improving word choice. | Partially made recommendations for improving word choice. | Satisfactorily made recommendations for improving word choice. | Thoroughly made recommendations for improving word choice. |
7. Clarity Weight: 10% | Did not complete the assignment or explanations are unclear and not organized. (Major issues) | Explanations generally unclear and not well organized. (Many issues) | Explanations generally clear and/or organized. (Minor issues) | Explanations very clear and well organized. (Added helpful details.) |
8. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage. Weight: 10% | Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Major issues) | Had 6 – 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Many issues) | Had 4 – 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Minor issues) | Had 0 – 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. |